首页
登录
职称英语
Seeking a competitive advantage, some professionalservice firms(for example, fi
Seeking a competitive advantage, some professionalservice firms(for example, fi
游客
2024-01-13
55
管理
问题
Seeking a competitive advantage, some professional
service firms(for example, firms providing advertising,
accounting, or health care services) have considered
offering unconditional guarantees of satisfaction. Such
(5) guarantees specify what clients can expect and what the
firm will do if it fails to fulfill these expectations.
Particularly with first-time clients, an unconditional
guarantee can be an effective marketing tool if the
client is very cautious, the firm’s fees are high, the
(10) negative consequences of bad service are grave, or
business is difficult to obtain through referrals and
word-of-mouth.
However, an unconditional guarantee can sometimes
hinder marketing efforts. With its implication that fail-
(15) ure is possible, the guarantee may, paradoxically, cause
clients to doubt the service firm’s ability to deliver the
promised level of service. It may conflict with a firm’s
desire to appear sophisticated, or may even suggest that
a firm is begging for business. In legal and health care
(20) services, it may mislead clients by suggesting that law-
suits or medical procedures will have guaranteed out-
comes. Indeed, professional service firms with outstandin
reputations and performance to match have little to gain
from offering unconditional guarantees. And any firm
(25) that implements an unconditional guarantee without
undertaking a commensurate commitment to quality of
service is merely employing a potentially costly
marketing gimmick.
选项
A、account for the popularity of a practice
B、evaluate the utility of a practice
C、demonstrate how to institute a practice
D、weigh the ethics of using a strategy
E、explain the reasons for pursuing a strategy
答案
B
解析
The best answer is B. The passage describes a marketing strategy practiced by some professional service firms, outlines the arguments in favor of its use, and the describes the drawbacks associated with the strategy. Choice A is incorrect because the popularity of the practice is not discussed in the passage. Choice C is incorrect because the passage does not include a demonstration of how to institute unconditional guarantees. Choice D is incorrect because ethical issues are not addressed by the author. In the first paragraph, the author does give reasons for why firms pursue the strategy, but that is not the purpose of the passage as a whole, so E is also incorrect.
转载请注明原文地址:https://tihaiku.com/zcyy/3359801.html
相关试题推荐
Selfishpeopleoftentake______ofotherpeople’skindness.A、advantageB、careC
______coffeeiscoffeethatyoucanprepareveryquickly,forexamplebyjustad
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforacompan
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample,fi
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
随机试题
•Readthearticlebelowaboutthesecuritiesexchange.•Choosethebestsentence
WhichofthefollowingdoIPrightsprotect?[br]WhichofthefollowingisTRUE
Inthissection,youwillheararadiotalk.Thetalkwillbereadonlyonce.Fo
Fordecades,AmericanshavetakenforgrantedtheUnitedStates’leadership
常用的钢板桩施工机械有自由落锤﹑气动锤﹑柴油锤﹑振动锤,使用最多的是柴油锤。
根据《测绘成果质量监督抽查管理办法》,受检单位对监督检验结论有异议,提出书面异
无人值守变电站内建筑面积和功能设置应适当考虑变电站恢复正常值守、应急、保障供电、
有一办公楼的室外消火栓系统采用临时高压消防给水系统,系统工作压力为1.7MPa,
关于血肌酐叙述正确的是A.血肌酐的浓度可在一定程度上准确反映肾小球滤过功能的损害
一般退运是指货物已办理申报手续且海关已经放行出口或进口,因各种原因造成退运进境或
最新回复
(
0
)