首页
登录
职称英语
Seeking a competitive advantage, some professional service firms(for example
Seeking a competitive advantage, some professional service firms(for example
游客
2024-01-13
63
管理
问题
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first- time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is dif- ficult to obtain through referrals and word-of-mouth.
However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’ s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law suits or medical procedures will have guaranteed outcomes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick. [br] Which of the following hypothetical situations best exemplifies the potential problem noted in the second sentence of the second paragraph(lines 19 —23)?
选项
A、A physician’s unconditional guarantee of satisfaction encourages patients to sue for malpractice if they are unhappy with the treatment they receive.
B、A lawyer’s unconditional guarantee of satisfaction makes clients suspect that the lawyer needs to find new clients quickly to increase the firm’s income.
C、A business consultant’s unconditional guarantee of satisfaction is undermined when the consultant fails to provide all of the services that are promised.
D、An architect’s unconditional guarantee of satisfaction makes clients wonder how often the architect’ s buildings fail to please clients.
E、An accountant’s unconditional guarantee of satisfaction leads clients to believe that tax returns prepared by the accountant are certain to be accurate.
答案
D
解析
哪一个类似第二段第二句话所说的潜在问题?先总结该问题:无条件保证使顾客怀疑该企业履行服务承诺的能力。∴D正确,建筑师的无条件满意保证使顾客怀疑:此建筑师是否经常不能满足顾客。A、B、C、E均不合上述总结。
转载请注明原文地址:https://tihaiku.com/zcyy/3359175.html
相关试题推荐
Seldom________anymistakesduringmypastfiveyearsofservicehere.A、madeIB、
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforacompan
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample,fi
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
RecentauditsrevealedthatBanqueCard,acreditservice,haserredincalculati
随机试题
Oneofthemajorfactorsthatarecloselyrelatedtopovertyandunemploymentis
Duringthetwentiethcentury,theUnitedStatesparticipatedintwomajorwa
Opinionpollsarenowbeginningtoshowthat,whoeveristoblameandwhatev
Ahappymarriageapparentlyisgoodmedicine,buthostilespousesmay【B1】___
【B1】[br]【B11】[originaltext]Onceregardedasanexpensivestatussymbol,t
某企业2018年5月生产B产品100件,无期初产品库存,当月销售50件,单价40
TFTP封装在()报文中进行传输。A.HTTP B.TCP C.UDP D
男性,67岁,右腹股沟区肿块1年,渐增大,但晚间卧床后肿块缩小,昨天突发右下腹痛
产后患子宫内膜炎的产妇宜取:A.平卧位 B.半卧位 C.左侧卧位 D.右侧
消防安全布局主要是通过下列哪项措施来降低火灾风险?( )A.根据标准配置消防站
最新回复
(
0
)