首页
登录
职称英语
Seeking a competitive advantage, some professional service firms(for example
Seeking a competitive advantage, some professional service firms(for example
游客
2024-01-13
37
管理
问题
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first- time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is dif- ficult to obtain through referrals and word-of-mouth.
However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’ s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law suits or medical procedures will have guaranteed outcomes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick. [br] Which of the following hypothetical situations best exemplifies the potential problem noted in the second sentence of the second paragraph(lines 19 —23)?
选项
A、A physician’s unconditional guarantee of satisfaction encourages patients to sue for malpractice if they are unhappy with the treatment they receive.
B、A lawyer’s unconditional guarantee of satisfaction makes clients suspect that the lawyer needs to find new clients quickly to increase the firm’s income.
C、A business consultant’s unconditional guarantee of satisfaction is undermined when the consultant fails to provide all of the services that are promised.
D、An architect’s unconditional guarantee of satisfaction makes clients wonder how often the architect’ s buildings fail to please clients.
E、An accountant’s unconditional guarantee of satisfaction leads clients to believe that tax returns prepared by the accountant are certain to be accurate.
答案
D
解析
哪一个类似第二段第二句话所说的潜在问题?先总结该问题:无条件保证使顾客怀疑该企业履行服务承诺的能力。∴D正确,建筑师的无条件满意保证使顾客怀疑:此建筑师是否经常不能满足顾客。A、B、C、E均不合上述总结。
转载请注明原文地址:https://tihaiku.com/zcyy/3359175.html
相关试题推荐
Seldom________anymistakesduringmypastfiveyearsofservicehere.A、madeIB、
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforacompan
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample,fi
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
RecentauditsrevealedthatBanqueCard,acreditservice,haserredincalculati
随机试题
Women’smindsworkdifferentlyfrommen’s.Atleast,thatiswhatmostmena
[originaltext]M:That’sscream’sprenupright.Imean,youshouldjustgetapr
[originaltext]Duringastateofdeeprelaxation,severalphysiologicalchan
[originaltext]Inthepastfewmonths,I’vebeentravelingforweeksatati
面黑黯淡者,多属()A.肾虚水饮 B.肾阳虚 C.肾阴虚 D.瘀
患者男,68岁,8年来站立或腹压增高时反复出现右腹股沟肿物,平卧安静时肿块明显缩
()是用以装载无包装的大宗货物的船舶。A:杂货船 B:散装货船 C:冷藏船
军团菌肺炎的病变特点有 A.可表现为肺大叶的炎症B.可表现为小叶融合性炎症
共用题干 一般资料:求助者,女性,27岁,某公司职员。案例介绍:求助者是家中独
按金融交易涉及的地域不同进行划分,金融市场可分为()。A.债务融资市场 B.
最新回复
(
0
)