首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2024-01-13
7
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost re- duction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to man- agers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would at- tract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] The primary purpose of the passage is to
选项
A、contrast possible outcomes of a type of business investment.
B、suggest more careful evaluation of a type of business investment.
C、illustrate various ways in which a type of business investment could fail to enhance revenues.
D、trace the general problems of a company to a certain type of business investment.
E、criticize the way in which managers tend to analyze the costs and benefits of business investments.
答案
B
解析
主题题型:A.对比一种投资的不同结果。文章并未对比,直接指出其无效。B.正确。建议对一种投资做更深入评价。文章首句即提出不能无限高估提高服务的效果。C.“various ways”无。D.追溯一类型投资的主要问题。无。E.批评管理者分析成本、收益的方式。正相反,作者赞同这种分析。
转载请注明原文地址:https://tihaiku.com/zcyy/3359315.html
相关试题推荐
Alawyerfriendofminehasdevotedherselftotheserviceofhumanity.Hers
Alawyerfriendofminehasdevotedherselftotheserviceofhumanity.Hers
Alawyerfriendofminehasdevotedherselftotheserviceofhumanity.Hers
Thewatchis_________toalltheotherwatchesinthestore.A、superiorB、advant
Alawyerfriendofminehasdevotedherselftotheserviceofhumanity.
Alawyerfriendofminehasdevotedherselftotheserviceofhumanity.
Alawyerfriendofminehasdevotedherselftotheserviceofhumanity.
SMS(ShortMessageService)graduallybecomesthemainserviceforcellphon
SMS(ShortMessageService)graduallybecomesthemainserviceforcellphon
Thewatchis________toalltheotherwatchesinthestore.A、superiorB、advantage
随机试题
Thereisatimewhenjobseekerssimplywrotelettersofapplication."Just
Listenupsoldiers,wehaveacrisisonourhands.Asilentarmyhasbeenbu
[originaltext]Whyisitthatwhendogsdrink,waterseemstogoeverywhere?
Ofallthe【C1】______ofagoodnight’ssleep,dreamsseemtobeleastwithin
关于流水施工进度计划的描述,正确的有()。A按施工工艺顺序分施工过程、不分施工段
火淫证候常不会表现出A、面赤 B、斑疹 C、烦躁 D、谵妄 E、倦怠
下面关于会员制证券交易所的说法不正确的是( )。A.是一个由会员自愿组成的、不
通常用于诊断急性心梗的酶为()A.酸性磷酸酶B.胰淀粉酶C.肌酸激酶同工酶-M
龙骨可用于治疗 A.心悸失眠 B.肝阳眩晕 C.崩漏带下
A.张口过度 B.脑脊液漏 C.舌后坠 D.后牙早接触,前牙开 E.复视
最新回复
(
0
)