首页
登录
职称英语
The Key Difference Between Online and Print PublishingVocabulary and Expression
The Key Difference Between Online and Print PublishingVocabulary and Expression
游客
2023-12-29
53
管理
问题
The Key Difference Between Online and Print Publishing
Vocabulary and Expressions
essential alien voracious archaic
embed obsess cult budge [br] What is not mentioned of the general way of treating the stuff already published online for most organizations?
The Key Difference Between Online and Print Publishing
The Ebola factsheet page from the World Health Organization (WHO)has been visited millions of times. Yet it was a real challenge to get this page reviewed and updated, for WHO was so focused on publishing new information about Ebola that it struggled to review and update essential content already published.
This is a critical challenge that almost all websites face. An urge to publish new content is embedded in the DNA of every organization. To many, that is the whole point and essence of publishing. It is why the website exists: to publish stuff.
It is totally alien to most organizations to review, renew and remove that which is already published. There are two main reasons. Firstly, the organization feels it always has to show it is doing something new.
Marketers, communicators, PR and other content professionals are obsessed with the new. They rarely see it as part of their job to focus on current customers, current programs, etc.
Secondly, in a print world you rarely have to worry about old print content too much, for print degrades and disappears over time.
Not so for digital. Like a good wine, digital content tends to get "better" over time. Better in the sense that it ranks higher in search engine results, gets more links, etc.
To many web professionals, the idea that they can focus on continuously improving the top tasks of their customers is an unattainable dream. Their work lives are ruled by a voracious organization in constant need to show it exists, show it is relevant, and show it is doing something. It is A Cult of Volume: the more I publish the more important I am.
This deeply negative, archaic way of thinking is hugely damaging, but it will be hard to budge, because it is often senior and middle management who are the most voracious publishers of all.
Nobody cares. Customers aren’t loyal anymore. The best employees are always looking out for new career opportunities. Everyone is in a hurry. Focus on what matters most to your customers. And remember: that’s rarely what matters most to you.
选项
A、To review.
B、To renew.
C、To remove.
D、To ignore.
答案
D
解析
根据原文“It is totally alien to most organizations to review,renew and remove that which is already published”可见,大部分团体组织令人奇怪的做法中没有提及“忽视”,所以D为正确选项。
转载请注明原文地址:https://tihaiku.com/zcyy/3315060.html
相关试题推荐
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
随机试题
Amongthefourcandidates,superioreducationalbackgroundandoverseasstudyex
[img]ct_epem_epelisv_01931(20097)[/img][originaltext]W:HowinterestingtheMonk
IfyouconcentrateallyoureffortsonthestudyofEnglish,youwillsurelymas
(1)Mr.FosterwasleftintheDecantingRoom.TheD.H.C.andhisstudents
Manydogslovetolickpeople.Whydodogslick?Theanswersmightdependon
公司经理层将上述2017年度有关经营计划、财务预算和筹资规划提交董事会审议。
女,42岁,有腹痛病史3年。腹痛较剧,痛处不移,伴有月经不调,舌质紫暗,脉细涩。
某街道办事处向某社会服务机构购买老年服务。该机构运用社会策划模式,根据辖区内老年
(2015年真题)当某上市公司的β系数大于0时,下列关于该公司风险与收益表述中,
在给水处理中,按照对污染物的去除途径不同,预处理方法不包括()A.氧化法 B.
最新回复
(
0
)