首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-27
7
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C19】
选项
A、But
B、However
C、Then
D、Therefore
答案
D
解析
语境搭配。这里需要一个副词表示因果关系,对上文总结。therefore常引出一个结论,它比so更书面语,推理更严格。
转载请注明原文地址:https://tihaiku.com/zcyy/3309612.html
相关试题推荐
研究人员认为父亲语言上的差异可能是“研究一致发现女孩在学业成绩上优于男孩”的原因。(discrepancies)Researchersbelievethat
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
Peoplebornintheautumnlivelongerthanthoseborninthespring.Andthe
[originaltext]Astheoffspringofamanandwomanwhoarebarely5feet6i
Manychildrenfirstlearnthevalueofmoneybyreceivinganallowance.The
[originaltext]Aroundtheworldmoreandmorepeoplearetakingpartindang
艾森克认为内向者的皮质唤醒水平()于外向者的皮质唤醒水平。A.高 B.
材料:学习了《在承担责任中成长》这一课,在老师的指导下,同学们不由自主地唱起了《
2020年我国农产品贸易额2468.3亿美元,同比增8.0%。其中,出口额同比减
对于发达国家的国际大型商业银行,利用表外工具规避风险已成为其风险管理的重要组成部
教师在板书时,要求尽量用白色粉笔,所依据的感知规律是()。 A.强度律
治疗哮喘持续状态宜选用()A.孟鲁司特 B.氨茶碱 C.麻黄碱 D.
最新回复
(
0
)