首页
登录
职称英语
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
游客
2023-12-28
37
管理
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests. [br] 【C15】
选项
答案
as
解析
根据句意,这里可以使用appear to be或appear as。因为只能填一个词,则用as。
转载请注明原文地址:https://tihaiku.com/zcyy/3311726.html
相关试题推荐
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
I’dratheryou______.thosebooksofminewithyou.A、don’ttakeB、didn’ttakeC
EversincetheeconomistDavidRicardoofferedthebasictheoryin1817,econ
[originaltext]HowlongwillittakehimtogettoShanghaifromBeijing?[/origi
闭式洒水(玻璃球)喷头,公称动作温度和颜色标志的正确选项是()。A.公称动作
采用灌砂筒测定压实度,在灌砂过程中,如果储砂筒内的砂尚在下流时即关闭开关,则压实
下列关于孕妇精神调摄的说法中,不正确的是A.避免惊恐 B.避免大喜 C.避免
小明听妈妈说:“听那孩子的嘴多甜!”小明问:“妈妈,您舔过他的嘴吗?”这主要反
2012年3月A公司和B公司的核心部件供应商发生了严重的火灾,导致这一核心部件
课程目的为个体发展和幸福服务,课程实施尊重儿童,这是()课程观的观点o A.
女,40岁。双侧乳房月经前明显胀痛,月经后可自行缓解。乳腺超声提示双侧乳腺多发小
最新回复
(
0
)