首页
登录
职称英语
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
游客
2023-12-28
34
管理
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests. [br] 【C9】
选项
答案
for
解析
desire for对……的渴望。
转载请注明原文地址:https://tihaiku.com/zcyy/3311720.html
相关试题推荐
______thatincreasingnumbersofcompact-discplayerswillbeboughtbyconsumer
Thesecurityrationaleisveryimportantforanyscientificortechnologicalend
NeitherLorillardnortheresearcherswhostudiedtheworkersintheeastparto
Whenbuyingclothes,consumersusuallyconsiderhowmuchtheitemcosts,howgoo
Mostpeoplewhoarecolor-blindactuallycandistinguishseveralcolors.Some,h
AseriesofstudiesintheJournalofConsumerResearchexploredobservers’reac
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
随机试题
Itisnotsurprisingthataphilosophyborrowedfrombusinessshouldseeits
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,(1)______any
责罚是一种维持课堂纪律的有效策略.()
工程竣工验收文件包括()。A.竣工图 B.竣工验收与备案文件 C.竣工决算文
血小板聚集功能与哪项无关A.血浆钙离子 B.血浆纤维蛋白原 C.血管性血友病
批量是指批中()。A.产品数量 B.用于抽检的产品数量 C.子批数量
镜影细胞的镜下特点包括 A.双核面对面排列,彼此对称B.核仁明显 C.核膜
现在越来越多的企业采用横向一体化战略,可以采用的途径有( )。A.购买 B.
一平面简谐横波的波动表达式为y=0.002cos(400πt-20πx)(SI)
采用()制造的光纤,成本最低,但传输损耗最大,可用于短距离通信。A.铜线
最新回复
(
0
)