首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2023-12-26
11
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C19】
选项
A、But
B、However
C、Then
D、Therefore
答案
D
解析
语境搭配。这里需要一个副词表示因果关系,对上文总结。therefore常引出一个结论,它比so更书面语,推理更严格。
转载请注明原文地址:https://tihaiku.com/zcyy/3307852.html
相关试题推荐
DistinguishedGuests,LadiesandGentlemen,Ontheoccasionoftheopeni
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
100CandlesonHerNextCake,andThreeR’stoGetHerThereEst
Inschoolsofvariouslevelsandkinds,groupingofgiftedstudentsisapre
Parentsandgrandparentswithmoneytosparearenolongerwaitinguntildea
Accordingtothepassage,somepeople’simpressionofsealsisthat______.[br
下列湿式系统和干式系统的区分说法正确的是()。A.湿式系统适用环境温度低于4℃
A.Posm B.mOsm/kg C.mOsm/L D.COP E.EC
根据《商业银行理财产品销售管理办法》,下列关于理财产品销售管理的说法,错误的是(
血源性肺脓肿?A.多为单发病灶,以段叶分布 B.常为多发病灶,两肺外带多见
假设市场组合预期收益率为6.3%,无风险利率为5%,如果该股票的β值为0,则该股
关于工程造价的分部组合计价原理,下列说法正确的是()。A.分部分项工程费=
最新回复
(
0
)