首页
登录
职称英语
Consumers Still Waiting for Personalized Videos to DriveIntentVocabulary and E
Consumers Still Waiting for Personalized Videos to DriveIntentVocabulary and E
游客
2023-12-29
41
管理
问题
Consumers Still Waiting for Personalized Videos to Drive
Intent
Vocabulary and Expressions
sophistication smartphone align
favorability consolidate [br] What feature is lacking for online video?
Consumers Still Waiting for Personalized Videos to Drive Intent
Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better purchase decisions.
A Millward Brown Digital study looks at the effectiveness of advertising at 1 exposure to an ad, a digital video ad has an average 1.1% increase in purchase intent, whereas a standard static ad has an average 0. 2% increase in purchase intent, and a rich media ad has an average 0. 6% increase in purchase intent.
There’s a perfect opportunity to build video applications to show what specific pieces of furniture look like in a room or several pieces of clothes pieced together, but brands have not reached that sophistication.
Building a video app that allows consumers to pull together pieces of furniture to configure a layout based on the dimensions of a room, or pulling together pieces of clothing to complete an outfit, would personalize the experience.
Since Millward Brown Digital began measuring digital advertising, favorability of all digital formats has consistently lagged behind television advertising, and other traditional formats, by nearly 50%. While in the U. S. multiscreen audiences spend 147 minutes per day watching TV, they spend 297 minutes with digital screens.
The attention span of consumers has much to do with the success of a video advertisement, especially when watching it on a smartphone. It takes between five and 10 minutes to complete a task on desktop and five to eight on a smartphone.
The Millward Brown Digital data identifies four best practices for enhancing the effectiveness of a brand’s digital video presence. They include: tap into consumer emotions, consolidate the source of the audio and the video rather than to help focus consumers, align the complexity of the message and the length of the creative to become more effective, and consider the platform where the ad will serve up to the consumer. Brands may need something that quickly captures the attention of the audience.
选项
A、Dubbing.
B、Subtitle.
C、Caption.
D、Personalization.
答案
D
解析
根据原文“One feature that is lacking is personalization,to help consumers make better purchase decisions”可见,个性化是目前缺乏的特征,所以D为正确选项。
转载请注明原文地址:https://tihaiku.com/zcyy/3315049.html
相关试题推荐
Whenbuyingclothes,consumersusuallyconsiderhowmuchtheitemcosts,howgoo
Whatthesepeoplewerewaitingforwouldnothavebeenapparenttoothersandwa
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Outsidepeoplewerecheeringandawaitingthearrivalofthenewyearwhileinsi
Outsidepeoplewerecheeringandawaitingthearrivalofthenewyearwhileinsi
Outsidepeoplewerecheeringandawaitingthearrivalofthenewyearwhileinsi
Workersandconsumershaveadirectinterestindevelopinglaborprocessesthat
Consumers______thecompetitiveresultofyourspecialopponentbutnotyourprod
ThedisputewassettledbyFacebookagreeingtogiveconsumersclearnoticeand
随机试题
认为利率是由商品市场与货币市场同时实现均衡条件决定的经济学派是()A.古典经
非国家所有的但对国家和社会具有保存价值的或者应当保密的档案,在向社会出卖时,应由
()是指预先分析目标偏离的可能性,并拟定和采取各项预防性措施,使计划目标得以
城镇燃气加臭剂应符合下列要求,说法错误的是()。A.加臭剂和燃气混合在一起后
以Boyden小室法能检测A.中性粒细胞的定向运动能力 B.中性粒细胞的吞噬调
下列畸形不是功能矫治器的适应证的是A.Ⅰ类错 B.Ⅱ类1分类错 C.Ⅱ类2分
下列不是构建退休规划的首要目标的是()。A.过理想的生活 B.退休后财务自由
关于氯丙嗪的叙述正确的是A.本品结构中有噻唑母核 B.氯丙嗪结构稳定,不易被氧
若进口设备采用装运港船上交货价,则卖方的责任有( )。A.负责租船订舱,支付运
A
最新回复
(
0
)