首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-04
20
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M1】
选项
答案
advertise一advertising
解析
语法错误。be allocated to...表示“被分配到……”,后面接名词。此处是将广告促销、消费者导向促销及贸易导向促销的预算分配情况进行比较,均为名词概念。advertise是动词。这里应该用动名词形式advertising表示名词的含义。
转载请注明原文地址:https://tihaiku.com/zcyy/3243270.html
相关试题推荐
ThefollowingaspectsareonlinepromotionsEXCEPT______.[originaltext]Cybe
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?A、CBC.B、CBS.
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?A、CBC.B、CBS.C、
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEFOUR[br]WhycancompanieslikeUberandAirbnbprofithandsomely?Becau
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
随机试题
[originaltext]What’sinasurname?Youmayask.Anewwebsiteprojecthasb
以下关于双侧颞下颌关节急性前脱位的描述不正确的是A.耳屏前仍可触及髁突 B.下
《期货交易管理条例》第十九条规定,期货公司办理变更注册资本且调整股权结构和变更业
被誉为"久泻久痢之涩肠止泻之圣药"的是A.肉豆蔻B.罂粟壳C.赤石脂D.五倍子E
Thechangeinthatvillagewasmiraculou
属于主观题的缺点是( )。A.综合度低 B.发散性不强 C.命题量大 D
下列会计项目中,属于企业流动资产的有()。A.应收票据 B.工程物资 C.预
C
根据《中华人民共和国环境保护法》,下列说法中,正确的有()。A.未依法进行环境
体内0、C0进出细胞膜是通过A.受体介导式入胞 B.易化扩散 C.渗透 D
最新回复
(
0
)