首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-04
24
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M1】
选项
答案
advertise一advertising
解析
语法错误。be allocated to...表示“被分配到……”,后面接名词。此处是将广告促销、消费者导向促销及贸易导向促销的预算分配情况进行比较,均为名词概念。advertise是动词。这里应该用动名词形式advertising表示名词的含义。
转载请注明原文地址:https://tihaiku.com/zcyy/3243270.html
相关试题推荐
ThefollowingaspectsareonlinepromotionsEXCEPT______.[originaltext]Cybe
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?A、CBC.B、CBS.
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?A、CBC.B、CBS.C、
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEFOUR[br]WhycancompanieslikeUberandAirbnbprofithandsomely?Becau
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
随机试题
[img]2021m3x/ct_ve01004002m_eyyjsbcloze_0357_202103[/img]"Nothingmoret
[img]2016m3x/ct_eyyjsbz2013j_eyyjsbreadc_0112_20163[/img]BeckyHoward,23,
[originaltext]W:Howdoyoufindyournewapartment?M:Well,it’squitenicere
[originaltext]StudentsinAmericanschoolslearnfromanearlyagetogive
建筑钢材中含有以下哪种成分是有害无利的?( )A.碳 B.锰 C.硫 D
A.易引起失血性休克 B.易引起人流综合征 C.易引起子宫穿孔 D.易引起
从教师道德实践客观社会环境中,我们不能探讨出教师个体道德形成的根源
下列除哪项外,皆为月经过少的病因病机A.大病久病,营血亏虚,或脾虚化源不足,冲任
负荆请罪:廉颇A.三顾茅庐:诸葛亮 B.卧薪尝胆:夫差 C.乐不思蜀:
按照分工与专业化发展的顺序,第一种专业化形态是()。A:产品专业化 B:部门专
最新回复
(
0
)