首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-04
33
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M6】
选项
答案
aware∧一of
解析
词汇错误。此处考查的是aware的搭配,be aware of或be aware that是固定搭配,意思为“意识到”,of后面接名词或代词,that则引导从句。根据紧接其后的名词the brand可知,此处应该增加of构成固定搭配。
转载请注明原文地址:https://tihaiku.com/zcyy/3243275.html
相关试题推荐
In1960,President______pushedforapackageofnewsocialwelfarespendingprog
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheold
WhichofthefollowingbroadcastingcompaniesbelongstotheUnitedStates?A、BBC
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?A、CBC.B、CBS.
Nowadays,somecompanieshavework-from-homeorremoteworkingpolicies,whi
ThefollowingaspectsareonlinepromotionsEXCEPT______.[originaltext]Cybe
随机试题
Originally,USgeneralelectionswereheldinearlierNovemberbecause______.[b
Theauthorofthereport______(对医院的问题非常了解)becausehehasbeenworkingtheref
[originaltext]M:So,Susan,doyouhaveanythingplannedforthisSaturday?W:
[originaltext]Inthenextfewdecades,peoplearegoingtotravelverydiff
Incontemporaryusage,continentsareunderstoodtobelarge,continuous,______
临床上需测定药物浓度进行监测的药物不包括A.地高辛 B.青霉素 C.链霉素
()不是证券经营机构及其工作人员在落实执行投资者适当性管理的过程中应当遵循
中国证券业协会的自律管理职能包括()。 Ⅰ.对会员之间、会员与客户之间发生的
治疗肾阳不足、命门火衰的阳痿宫冷,腰膝冷痛等,宜选用的药物是A.附子 B.干姜
甲地某商贸公司为小规模纳税人,在乙地购置商铺(于营改增之前)用于出租。 (1)
最新回复
(
0
)