首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-04
31
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M4】
选项
答案
moreover一however
解析
语篇错误。上文说在品牌的起始阶段,促销预算主要用于一些销售手段,例如赠送样品等,接下来说的是在品牌周期的第二阶段,即发展阶段,促销预算就主要是用来强调产品差异并让消费者脑海里对该产品留有印象。两个阶段促销预算目的不同,所以,这里应该表示转折关系而不是递进关系,改为however。
转载请注明原文地址:https://tihaiku.com/zcyy/3243273.html
相关试题推荐
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheold
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
随机试题
Abigfocusofthecriticismofcomputergameshasconcernedthecontentofthe
Whatshouldwedofirstwhenwemakemistakes?Weshouldacknowledgeit______.[
Itisvitalthat______(筹集足够的钱资助该项目).enoughmoneyshouldbecollected/raisedto
[originaltext]M:Hi,Helen.Howdidyourdrivingtestgo?Didyougetyourdriv
A.3m B. C.1/100~1/50 D.1.0m E.1.5m食品
应付账款实质性审查时,抽查应付账款明细账的主要目的是()。A:确定应付账款期末余
按照运行硬件和软件时所依赖的主要技术的类别,现代教学媒体可分为()A.电光媒体
银行间债券市场短期债券信用评级等级划分为()。A.三等九级 B.四等六级
根据《中华人民共和国商业银行法》,商业银行实行()A.自主管理、分摊风险、自负盈
通常情况下,玻璃幕墙上悬开启窗最大的开启角度是()。A.30° B.4
最新回复
(
0
)