首页
登录
职称英语
As the great low ebb of high tech sweeps through the world of online comme
As the great low ebb of high tech sweeps through the world of online comme
游客
2023-11-19
54
管理
问题
As the great low ebb of high tech sweeps through the world of online commerce, two kinds of sites are weathering the storm. The first group is often referred to as "clicks and mortar"--online extensions of stores like Walmart or Sears. They take an existing, traditional business and extend it into the online arena. The second group provides a unique service made possible by the Internet’s special characteristics. Job sites and online auctioneer e-Bay are both good examples of the new breed of business that the Internet continues to foster.
Cafepress. com is one of the latter group. It’s a website that provides users with online stores where they can sell shirts, mugs, and mousepads customized with their own logos and/or slogans. By itself, this is a fairly useful service, and an example of how the Internet has changed the art of marketing and customer service.
Cafepress. com, however, is rather remarkable for another reason. Customers don’t need to print large lots of items. They don’t need to worry about shipping the goods to their customers. And they don’t need to talk to another human being to get their store "built" in the first place. The site lets you upload an image and choose what sort of item you’d like it to appear on. You can then choose how much to mark the item up--the difference between the item’s base cost and your mark-up price is your profit.
Base prices are high, but understandable when you consider what cafepress. com does for the initial investment. An 11-ounce mug starts at $10.99. For that, cafepress. com prints the mug on a piece-by-piece basis, provides the ordering software, handles the money, packs it, and ships it for you. The mug’s purchaser pays shipping and handling costs; the store owner’s effort is limited to uploading the original image for the mug, setting the cost, and writing a brief description of the item.
It seems to be catching on. "More and more companies come to us, who want to do some kind of merchandising, who want to offer a range of products to their users, but don’t want the hassles associated with it," says Maheesh Jain, cafepress, corn’s co-founder and vice-president. "That’s where we come in--we’re one of the few companies that offer this kind of full-service solution."
But the most exciting aspect of cafepress, com is not its ability to help major corporations outsource and customize their merchandising efforts. What’s remarkable about the system is how simple it is to open a store. An average individual with an idea that could sell 50 T-shirts or mugs can’t justify a traditional merchandising effort, but with cafepress. com, users can easily bring ideas to fruition with very little time and no financial risk. Moreover, the quality of the merchandise is good; I’ve ordered a mug and a shirt from cafepress. com, and both were shipped relatively promptly, and arrived exactly as promised.
Cafepress. com is an idea that’s easy to get excited about. It’s a small--but tangible--example of how the Internet can change the way we live. [br] Which of the following about Cafepress. com is NOT true?
选项
A、Its customers are those who want to sell things rather than buy things.
B、It, along with similar sites, has changed the traditional way of marketing.
C、It keeps its profit to a minimum in order to attract online customers.
D、Its users don’t have to transact the items to be sold face-to-face with their customers.
答案
C
解析
根据第二段第二句It’s a website that provides users with online stores where they can sell shirts,mugs,and mousepads customized with their own logos and/or slogans可知,第二类网站主要是服务于那些想卖东西的人而非想买东西的人,A 表述与原文相符,根据题干要求可排除;由本段最后一句By itself,this is a fairly useful service,and an example of how the Internet has changed the art of marketing and customer service可知,第二类网站改变了传统的网络营销手法,B 表述与原文相符,根据题干要求可排除;根据第三段第三、四句可知,这类网站不需要面对面交流,D 表述与原文相符,根据题干要求可排除。原文是说在网站上卖东西的人将利润降到最低,而并没有提到这个网站本身降低对顾客(其实是指在该类网站上开店的人)的利润,由此可知答案为C 。
转载请注明原文地址:https://tihaiku.com/zcyy/3199737.html
相关试题推荐
JackwasabouttoannounceourplanbutI_______.A、puthimthroughB、turnedhim
Whatisneededtoapplyforanonlineassociatedegree?[br][originaltext]
Whatisneededtoapplyforanonlineassociatedegree?[br][originaltext]
Theideaoftravelingthrough_______spacetootherplanetsinterestsmanypeop
______orbitstheSun,Uranusrotatesonitsaxis,animaginarylinethroughits
Thetourists______throughthefog,tryingtoreadwhatwasengravedonthegra
【B1】[br]【B12】A、throughB、throughoutC、atthebeginningD、allthewayB逻辑衔接题。在这
Thesunwassobrightthatitevenshonethroughthehazeoverthetown,and___
OnlinePriceWarsE-commercecustomers
OnlinePriceWarsE-commercecustomers
随机试题
1936年12月12日,东北军一部以迅速行动包围临潼华清池,扣押了蒋介石。张学良
房地产项目竞争环境分析中,()主要分析物业项目销售价格、租金水平、销售折扣、销
下列属于控制扩散为原理的缓控释制剂的方法为A.制成溶解度小的盐B.控制粒子大小C
普伐他汀不能与胆汁酸结合树脂同时服用的原因是A:普伐他汀降低胆汁酸结合树脂的降胆
以下属于我国《预防未成年人犯罪法》规定的严重不良行为的是()。A.传播淫秽
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
在资本发达的国家里,证券分析师一般是指在较宽泛意义上参与证券投资决策过程的相关专
近年来,一些地方人民法院实行了“司法确认”制度,赋予了非诉调解协议强制执行力。关
基础心理学是研究()。 (A)正常成人心理现象的心理学基础学科 (B
1997年公布施行的《中华人民共和国节约能源法》,要求“固定资产投资项目的可行性
最新回复
(
0
)