2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2023-11-17  30
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C16】
选项 A、striking
B、noticeable
C、prominent
D、outstanding
答案 A
解析 词汇题。词义辨析题。striking“突出的，显著的，引人注目的”，强调给人留下的印象深刻、不可磨灭，如：He even failed to seesuch striking features．他甚至连这么突出的特征都没有看到。noticeable指“能被注意或察觉”，如：His long，feminine eyelasheswere very noticeable．他那长长的、女人似的睫毛很引人注意。prominent“显眼的”，强调在背景映衬下立即被注意到，如：A single tree in a field is prominent．田地里一棵孤零零的树是很显眼的。outstanding“突出的，凸出的”，强调超过同类而引起注意，如：He is never regarded as an outstandingwriter．他从未被看作是一个杰出的作家。从上面的分析可看出选项striking为最佳答案，表“最突出的例子”，即给人留下深刻印象的一个例子。
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