To understand the marketing concept, it is only necessary to understand the

游客2023-11-17  23

问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C10】

选项 A、go for
B、go about
C、go through
D、go with

答案 B

解析 词汇题。固定搭配词组的词义辨析。goabout“着手做,从事”,如:He finished thisbook,and very soon went about a new one.他写完这本书,很快就开始着手写新的一本。go for“爱好,喜欢”,如:I really go forjazz.我十分喜欢爵士乐。go through“仔细检查”,如:The professor went through thestudents’papers.教授仔细检查了学生的论文。go with“与……一致,与……相配”,如:The color of this dress goes beautifullywith your complexion.这条裙子的颜色与你的肤色很相称。本句说先找出消费者的所好,然后生产出这种产品,因此,go about(开始做这件事情)符合题意,为正确答案,而其他三项均不符题意。
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