2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2023-11-17  67
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C8】
选项 A、wherever
B、whatever
C、anything
D、everything
答案 B
解析 语法题。此处的选项必须结构上既能做sell的宾语，又能做从句is easiest…的主语，同时起关系代词的作用连接前后两个分句。whatever“无论什么”，恰能满足这样的条件，如：Give me whatever is in yourpocket．无论什么，只要是你兜里的东西都给我。因此，whatever为正确选项。wherever“无论在什么地方”，可做连词或副词，不能做主语或宾语，如：He seems to make enemies wherever he goes．他好像走到哪儿就树敌到哪儿。anything“任何事物”与everything“每件事物”做代词，但不能做关系代词连接两个分句，也不能同时既做前面分句的宾语又做后面从句的主语，因此，都不符合要求。
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