首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
40
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (19)
选项
A、Then
B、Or
C、So
D、But
答案
D
解析
前文说让人们回到学校学习数学是不可能的。此处说在商店或广告上更明显地显示单价更有用,二者之间是转折对比关系,故选择But。
转载请注明原文地址:https://tihaiku.com/zcyy/3174986.html
相关试题推荐
_______its"weights"istheEarth’sgravitationalattractionfortheparticular
—Thanksforbuyingmetheticket.—I’llmakeit______toyoulater.A、outB、upC、
Scientificresearchresultscannowbequickly______tofactoryproduction.A、used
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
[originaltext]W:Excuseme,Dr.Adams.Couldyoupleaseexplainabouttemperatu
下列不属于建设项目招标方式的是()A.公开招标 B.邀请招标 C.协商议标
企业要全面落实安全工作领导责任制,形成纵向到底、横向到边的严密的()网络。A.
吸入给药的方式不包括A.定量气雾剂吸入 B.持续雾化吸入 C.贮雾器连接压力
某施工机械原值为50000元,耐用总台班为2000台班,一次检修费为3000元,
某工业园区总体电缆工程中电缆沟结构如图4-14所示,计算电缆工程的相关定额见表4
基金销售后台管理系统基本功能不包括()。A.提供交易清算、资金处理的功能 B
五行相侮的基本概念是A.某行之气亢盛传及母脏B.某行之气亢盛传及子脏C.某行之气
关于药品医疗器械飞行检查中药品检验的说法,错误的是A.需要抽取成品及其他物料进行
根据《建设工程工程量清单计价规范》GB50500—2013,地方教育附加费应计
最新回复
(
0
)