首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
44
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (19)
选项
A、Then
B、Or
C、So
D、But
答案
D
解析
前文说让人们回到学校学习数学是不可能的。此处说在商店或广告上更明显地显示单价更有用,二者之间是转折对比关系,故选择But。
转载请注明原文地址:https://tihaiku.com/zcyy/3174986.html
相关试题推荐
_______its"weights"istheEarth’sgravitationalattractionfortheparticular
—Thanksforbuyingmetheticket.—I’llmakeit______toyoulater.A、outB、upC、
Scientificresearchresultscannowbequickly______tofactoryproduction.A、used
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
我已了解清楚,她的结论是以事实为根据的。Ihavefoundoutthatherconclusionisbasedonfacts.
Twohundredyearsago,peopleusedto______.[br][originaltext]Twohundre
男,10岁。左上臂疼痛1周,有摔伤病史。查体:左上臂近端肿胀,压痛。X线肱骨近端
第二次世界大战后不久就相继发生了朝鲜战争、柏林危机、越南战争和古巴导弹危机等一系
磁石功效不包括的是A.聪耳明目 B.纳气平喘 C.收敛固涩 D.镇
位于甲市A区的黑马运输公司与位于甲市B区的某保险公司签订了一份保险合同,为其公司
用于黑热病病因治疗的药物是A.三苯双脒 B.葡萄糖酸锑钠 C.伯氨喹 D.
若公开发行股数在4亿股以上的,参与初步询价的询价对象应( )。A、不少于1
某市一录像放映厅在开业前,公安消防机构对其防火设施条件进行检查并通过。开业后不久
图16是一个500kV电网图,AB线上的故障切除时间必须控制在100ms以内(含
最新回复
(
0
)