首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
20
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (19)
选项
A、Then
B、Or
C、So
D、But
答案
D
解析
前文说让人们回到学校学习数学是不可能的。此处说在商店或广告上更明显地显示单价更有用,二者之间是转折对比关系,故选择But。
转载请注明原文地址:https://tihaiku.com/zcyy/3174986.html
相关试题推荐
_______its"weights"istheEarth’sgravitationalattractionfortheparticular
—Thanksforbuyingmetheticket.—I’llmakeit______toyoulater.A、outB、upC、
Scientificresearchresultscannowbequickly______tofactoryproduction.A、used
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
DisneyVacationExperiencetwogreatthemeparksin
中山装(ZhongshanSuit)是以孙中山的名字命名的一种中国男性的正装。时尚界认为,传统的旗袍展示中国女性之美,而中山装则代表男性的地位。外国人认
软件设计包括4个既独立又相互联系的活动(作答此空)、软件结构设计,人机界面设计和
在心尖区触及舒张期震颤可见于A.主动脉瓣狭窄 B.肺动脉瓣狭窄 C.二尖瓣狭
A.血府逐瘀汤 B.启宫丸 C.桃红四物汤 D.乌药汤 E.苍附导痰丸治
黄疸的辨证,应以何为纲A.阴阳 B.脏腑 C.表里 D.气血 E.虚实
《药品注册管理办法》规定A.新药申请B.药品再注册申请C.进口药品申请D.仿制药
有关单硝酸异山梨酯性质说法错误的是A.受热或受到撞击易发生爆炸 B.是硝酸异山
根据规定,当事人一方因不可抗力的原因不能履行合同规定的义务时,可以部分或全部免除
下列利用分项详细估算法计算流动资金的公式中,正确的是()。A.预收账款=营
最新回复
(
0
)