首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
11
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (18)
选项
A、persuaded
B、distracted
C、foxed
D、impressed
答案
C
解析
句中even表让步,说明即使是受过良好教育的购物者也会觉得计算折扣和赠品这些困难.fox作动词时,指“欺骗”,符合语义。persuaded“劝说”;distracted“分心”;impressed“印象深刻”。
转载请注明原文地址:https://tihaiku.com/zcyy/3174985.html
相关试题推荐
Scientificresearchresultscannowbequickly______tofactoryproduction.A、used
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
[originaltext]W:Goodmorning.Mr.Power’soffice.M:Goodmorning,I’dliketo
Idon’tthinkthisroomwillbebigenoughto______alltheguests.A、containB、ho
说一说你本节课的教学目标是什么?【教学设计】
某施工工地脚手架垮塌,造成10人重伤,根据《生产安全事故报告和调查处理条例》规定
《气体绝缘金属封闭开关设备局部放电带电测试技术现场应用导则第1部分超声波法》要求
建设单位应当将大型的人员密集场所和其他特殊建筑工程的消防设计文件报送公安机关消防
一个行业的进入壁垒越高,则该行业的自我保护越(),该行业的内部竞争越()。A
下列有关逃避追缴欠税罪的说法正确的是()A.该罪的客体是国家税收征管制度和国家
设计概算是由设计单位编制和确定的建设工程项目()所需全部费用的文件。A.从立项
关于宫颈原位癌,下列哪项是错误的A、好发部位为子宫颈鳞-柱上皮的交界区 B、异
最新回复
(
0
)