首页
登录
职称英语
Sales promotion is the process of persuading a potential customer to buy the
Sales promotion is the process of persuading a potential customer to buy the
游客
2023-10-11
49
管理
问题
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion.
They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products. [br] An airline company may most frequently use _____.
选项
A、free gifts
B、money-off coupons
C、loyalty cards
D、competition
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3090498.html
相关试题推荐
____thatIwasn’tgoingtogetmuchchanceforpromotion,Isoonbecameboredw
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Usuallypeopleunderstress______expresstheirfullrangeofpotential(潜能).
Whenacustomerfindsthatanitemheboughtisfaultyordoesnotlive,up
Whenacustomerfindsthatanitemheboughtisfaultyordoesnotlive,up
Whenacustomerfindsthatanitemheboughtisfaultyordoesnotlive,up
Whenacustomerfindsthatanitemheboughtisfaultyordoesnotlive,up
随机试题
Thedifferencebetweenaliquidandagasisobvious【C1】______theconditions
[originaltext]W:Goodmorning,Dr.Morgan.Welcometo"TheFutureWorld".M:Th
[originaltext]M:Hello,canIhelpyou?W:Hello!IwaswonderingifProfessor
Itwillonlytakemeaminutetogetyourwatchfixed,itwillbeready_______.
[originaltext]NovemberisAlzheimer’sAwarenessMonthintheUnitedStates.
【B1】[br]【B6】A、includingB、consistingC、makingD、takingA语义衔接题。空格前面是“管理委员会”且紧跟逗
迷走神经兴奋时心跳加快。
患儿男,9岁。右侧偏身感觉障碍3年。查体:神志清,发育差,眼底视乳头水肿,右侧肢
五加皮的抗炎作用机制是A:减少炎症介质释放B:抗氧化C:收缩血管D:增强肾
某试验需要考察4个三水平因子A,B,C,D及其交互作用B×C与C×D,选用
最新回复
(
0
)