首页
登录
职称英语
Consumers are creatures of habit: they buy the same products time and ti
Consumers are creatures of habit: they buy the same products time and ti
游客
2023-10-12
26
管理
问题
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can【D1】___________ they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge【D2】___________ in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two 【D3】___________types of thinking.On the one hand, there’ s "heuristic processing" , which involves very shallow thought and is based on very simple rules: 1) buy what you recognize, 2) choose what you did last time, or 3) choose what a 【D4】___________ suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, "systematic processing" involves much 【D5】___________of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort. [br] 【D2】
Consumers are creatures of habit:they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge amounts of money in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two fundamental types of thinking.On the one hand, there’s “heuristic processing”, which involves very shallow thought and is based on very simple rules:1) buy what you recognize, 2) choose what you did last time, or 3) choose what a trusted source suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, “systematic processing” involves much deeper levels of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
选项
答案
amounts of money
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3091971.html
相关试题推荐
Theinvestigationintothefoodsafetyincidentoverdairyproductstaintedwith
John:Whatplasticproductsdoyouhaveinmindthatareeasytorecycle?Tom:S
Consumersarecreaturesofhabit:theybuythesameproductstimeandti
Manyfirmsgiveawaysmallquantitiesoftheirproductsas______sothatpeoplec
Forthispart,youareallowed30minutestowriteaLettertotheConsumers’As
Yourproducts’goodqualityandlowpricesmakeagreatimpressiononus.你们产品的优
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
随机试题
IntheUnitedStates,olderpeoplerarelylivewiththeiradultchildren.B
[originaltext]W:Whatdidyouthinkaboutthemovie?M:Well...IthinkHarryP
某公路工程项目为政府重点投资的项目。根据有关规定,建设单位通过公开招标方式选择某
关于妊娠合并巨细胞病毒说法正确的是A、宫内感染约60% B、多数患儿可以存活
具有促进脾胃运化作用的是A.肝的功能 B.心的功能 C.胆的功能 D.肺的
小儿肝常有余,其病机为A.肝火上炎 B.阴虚阳亢 C.易动肝风 D.肾阴不
Passage2 Globalwarmingiscausingmor
某公司2016年销售收入为1亿元,销售成本为9000万元,2016年年初存货为5
为了使体育课更有利于儿童少年的生长发育。提高他们的体质健康水平,某校的体育老师决
胺碘酮可引起的不良反应不包括A.甲状腺功能紊乱 B.间质性肺炎 C.窦性心动
最新回复
(
0
)