首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-09-20
42
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] The passage tells us that______.
选项
A、sometimes advertisements really sell what the consumer needs
B、advertisements occasionally force consumers into buying things they don’ t need
C、the buying motives of consumers are controlled by advertisements
D、fire insurance is seldom a worthwhile investment
答案
A
解析
题干意为“文章告诉我们…”。文章第一段就说明广告既有消极的一面又有积极的一面。第三段的例子可以看出广告的积极性就表现在它能够满足消费者的真正需求。故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3030338.html
相关试题推荐
Ifyouarebuyingacar,youmaypayforitoutofsavings.A、假使你正在买一辆汽车,你也许会透支购买
Hewasn’tkeen______buyingacar,butwetalkedhimintoit.A、aboutB、forC、to
Theoftencriticizedchildoftheindustrialage,advertisinghasgrownasso
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
Theadvertisingcompanyrecentlyhiredadesigner______hadoncewonaprizeina
Thosewhocontroladvertisingcontrolculturebycontrollingwhatwespendour
AdvertisingplayedavitalroleinthechangeoftheAmericaneconomyfromo
AdvertisingplayedavitalroleinthechangeoftheAmericaneconomyfromo
AdvertisingplayedavitalroleinthechangeoftheAmericaneconomyfromo
随机试题
Anthropologists,psychologistsandothershavebegunseekingtherootsofam
SomeprogrammesonTVarefullofviolence.Thisishavingquitesomenegati
HowMarketLeadersKeepTheirEdgeResearchfindsthatthereare
[originaltext]Mobilityindevelopingworldcitiesisaverypeculiarchalle
[originaltext]M:I’msorryIreturnedyourcourseguidetoolateforyourclass
The21stcenturyusheredinwhatwassupposedtobepaperlessliving.Theda
[originaltext]W:HeyTom,gotasecond?M:Sure,what’sup?W:Thecompanyhas
简述现代企业人力资源管理各个历史发展阶段的特点。
近几年随着业务的迅速发展,某机械设备制造企业的经济实力有了很大的提高,为了更好地
下列事故逐级上报至国务院建设主管部门的有()。A.重伤事故 B.一般事故 C
最新回复
(
0
)