首页
登录
职称英语
Advertising played a vital role in the change of the American economy from o
Advertising played a vital role in the change of the American economy from o
游客
2023-09-22
27
管理
问题
Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans(口号,标语)or brand names.
Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis(口臭)and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. [br] The advertisements before the 1880s ______.
选项
A、did not use images at all
B、used various types of images
C、ignored the role of images
D、used many slogans and brand names
答案
C
解析
推理判断题。本题询问19世纪80年代之前的广告是怎样的。根据文章第二段第三句话可知19世纪80年代的广告很少用产品的形象做广告,即那时的广告不重视产品形象的作用,故选项C为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3035366.html
相关试题推荐
Psychologistshavebeenstudyingthechangespeopleexperiencewhentheyleaver
isknowntotheworld,MarkTwainisagreatAmericanwriter.A、ThatB、It
ItwasJohn______changedhermindsosoon.A、whyB、howC、thatD、whenC本题考查强调句的用
Mr.LihadanAmericanstyleandhe______likeanAmerican.A、thoughtB、thinksC
ThegrandestoftheseidealsisanunfoldingAmericanpromisethateveryonebelo
SeniorNetprovidestheopportunityforsomeAmericanseniorstoexpresstheirf
ThewideuseofInternethaschangedthewayweusedtodiscovernewfriendsand
Notuntilyesterday______anythingaboutthenewadvertisingcampaign.A、Ilearned
Americansarecarefulabouthowandwhentheymeetoneanother’seyes.Inth
Americansarecarefulabouthowandwhentheymeetoneanother’seyes.Inth
随机试题
【1】[br]【8】[audioFiles]audio_ezez2007_001[/audioFiles]practical
2014年12月31日,甲公司某项无形资产的原价为120万元,已摊销42万元,未
能减少假性胆碱酯酶数量的药物()A.甲氨蝶呤 B.芬太尼 C.美维松
目前的“钱荒”并不是货币政策收紧所导致的,而是过去几年金融体系借助国内外宽松的货
下列关于边际贡献总额的计算公式中,正确的有( )。A.边际贡献=固定成本+税前
美术教学需遵循的基本理念是()。A.面向全体学生,激发学生学习兴趣 B.以
离子交换树脂对水中离子具有选择性,对于强酸性阳离子树脂,与水中下列阳离子交换的选
已知基坑开挖深度10m,未见地下水,坑侧无地面超载,坑壁黏性土土性参数如下:重度
_主要应用于项目范围管理,是一种在项目全范围内分解和定义各层次工作包的招标采购项
应用文写作题:仔细阅读下列材料,按要求作答。 某市政协委员沈先生近年来
最新回复
(
0
)