首页
登录
职称英语
The 35-year-old Beijing woman is watching an ad showing a giant television m
The 35-year-old Beijing woman is watching an ad showing a giant television m
游客
2023-08-13
39
管理
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world. [br] The 35-year-old woman is dissatisfied with the ad of Haier TV because______.
选项
A、there is too much misleading information in it
B、it hasn’t given a thorough introduction of the product
C、it is too difficult to understand
D、it has been showed in a simple-minded way
答案
D
解析
首段第4句中的too direct表明该女士认为海尔电视机的广告方式过于简单直接,本题应选D。
转载请注明原文地址:https://tihaiku.com/zcyy/2922543.html
相关试题推荐
[originaltext]Watchinganotherpersonshivercancauseourowntemperature
The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisionm
The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisionm
The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisionm
ThehomeserviceindustryinBeijingisexpectedtobecomemoreattractiveb
中国中央电视台(ChinaCentralTelevision),简称为CCTV,1958年正式投入使用,是中国的官方电视媒体之一。它所有的节目都通过
北京这座将传统文化与现代文明完美融合的城市,具有重要的国际影响力。Beijing,aperfectcombinationoftraditionalc
京杭大运河(theBeijing一HangzhouGrandCanal)开凿于春秋时期(theSpringandAutumnPeriod)
北京胡同不但是北京普通老百姓的生活场所,它更是北京独特的文化名片,代表着北京的草根(grassroots)文化。BeijingHutongsarenot
北京烤鸭(BeijingRoastDuck)是北京名菜,也被誉为中国的一道“国莱”,在全世界享有盛誉。北京烤鸭用特殊的果木为燃料烤制而成,味道可口,
随机试题
ThekeytotheindustrializationofspaceistheU.S.spaceshuttle.【C1】___
[originaltext]ElNino-driventornadoeskilledatleast39peoplelastnight
[originaltext]Doyouknowwhereamulecomesfrom?Itisthechildofadon
Ifyou’restrugglingtodroppounds,findingoutyourpersonalitytraitsmay
在2F(2F标高为4000mm)平面图中,创建600mm高的结构梁,将梁属性栏中
下列关于交易型开放式指数基金的说法中,不正确的是()。A.以某一选定的指数
不属于甲状腺危象诱因是A.应激 B.感染 C.I治疗 D.严重突眼 E.
创客是指利用开源硬件和互联网将各种创意变为实际产品的人,他们将制造业搬到了自己桌
投保人李某为自己价值为9万元的财产,向A保险公司投保了保险金额为8万元的家庭财产
发生在肝生物转化第二阶段A.葡糖醛酸结合反应 B.氧化反应 C.还原反应
最新回复
(
0
)