首页
登录
职称英语
The 35-year-old Beijing woman is watching an ad showing a giant television m
The 35-year-old Beijing woman is watching an ad showing a giant television m
游客
2023-08-16
45
管理
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world. [br] What can we learn about the consumer culture in China?
选项
A、It is not as complicated as that outside China.
B、It has not been fully understood yet.
C、Its influence on advertising is still limited.
D、It is one of the most important products of opening up policy.
答案
B
解析
第3段第3句是一个省略句,省略的内容在第2句提及,表明中国对消费文化也不太熟悉,即对它了解还不够,因此B为正确的说法。
转载请注明原文地址:https://tihaiku.com/zcyy/2931722.html
相关试题推荐
北京烤鸭(BeijingRoastDuck)是北京名菜,也被誉为中国的一道“国菜”,在全世界享有盛誉。BeijingRoastDuck,honored
北京烤鸭(BeijingRoastDuck)是北京名菜,也被誉为中国的一道“国菜”,在全世界享有盛誉。北京烤鸭用特殊的果木为燃料烤制而成,味道可口,
北京这座将传统文化与现代文明完美融合的城市,具有重要的国际影响力。Beijing,aperfectcombinationoftraditionalc
The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisionm
The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisionm
The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisionm
Nowadays,itseemsthatpeoplearespendingmoreandmoretimewatchingmovies.
[originaltext]InBritain,justafterthemaintelevisionnewsprogrammes,a
[originaltext]"Switchingoffthetelevisionmayhelppreventchildrenfrom
[originaltext]"Switchingoffthetelevisionmayhelppreventchildrenfrom
随机试题
Inanoldtownlivedamerchant.Heearnedhugeprofitsbyfairmeansandfo
[originaltext]Manypeopletakecoincollectingeitherasahobbyorasaki
HowtoApproachDiscursiveWriting?Howtoimprovetheeffec
下图所示的逻辑流,最少需要( )个测试用例可实现语句覆盖。 A.1 B.2
甲公司是增值税一般纳税人,适用的增值税税率(以考试提供的为准,仅供学习解题思路
患者,女性,45岁。行胃大部切除术第1天,查房时见胃管内吸出咖啡色胃液约200m
简述成就目标理论。
2014年7月7日,某药品生产企业在某晚报大篇幅刊登国药广审(文)第201211
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
主要减少肝糖输出的口服降糖药是( )。A.格列美脲 B.阿卡波糖 C.二甲
最新回复
(
0
)