首页
登录
职称英语
[originaltext] The competition among producers of personal computers is esse
[originaltext] The competition among producers of personal computers is esse
游客
2023-08-03
45
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
选项
A、By copying each other’s technology.
B、By incorporating features that make their products distinctive.
C、By making their computers more expensive.
D、By making their computers run much faster.
答案
B
解析
How do both Apple and IBM gain competitive advantages?
转载请注明原文地址:https://tihaiku.com/zcyy/2892527.html
相关试题推荐
[originaltext]Hello,everyone.Wewilltalkaboutthetechnologytoday.You
[originaltext]Hello,everyone.Wewilltalkaboutthetechnologytoday.You
[originaltext]Moderator:Goodevening,ladiesandgentlemen.It’smygr
[originaltext]Moderator:Goodevening,ladiesandgentlemen.It’smygr
[originaltext]Aswithsomanyotherthingsinlife,exercisemayworkbest
[originaltext]Aswithsomanyotherthingsinlife,exercisemayworkbest
[originaltext]Anewsystemhasbeendevelopedtomeasurethehealthofthe
[originaltext]Anewsystemhasbeendevelopedtomeasurethehealthofthe
[originaltext]W:Hi,Jim.Whatareyoudoing?M:Oh,hi,Linda.I’mworkingon
[originaltext]W:Hi,Jim.Whatareyoudoing?M:Oh,hi,Linda.I’mworkingon
随机试题
Itwas______SaudiArabiamakingitsnationalelection.[br][originaltext]
Childrenarebeingaskedtoorganizeweddingsfortheirparentsaspartofa
[originaltext]I’mgladtoseesomanyofyouhere.We’vebecomereallyalar
[originaltext]W:Excuseme,wherecanIfindtheseriesHairyPotter?Ihavebe
患者,女性,38岁,从事家政工作,经济状况窘迫。近月来时感疲劳无力伴体重下降,反
下列选项中,不属于贷款按照有无担保及担保方式划分的是()。A.信用贷款
按(),信用风险可分为道德性信用风险和非道德性信用风险。A.授信方的不同 B
刻板印象使人的社会知觉过程简化,因此它具有()的作用。(2009-05)A:概括
沥青混凝土面板的施工方法有()。A.碾压法 B.浇筑法 C.预制装配法
某工程网络计划中,工作P的最迟完成时间为第25天,其持续时间为6天。该工作有三项
最新回复
(
0
)