首页
登录
职称英语
[originaltext] The competition among producers of personal computers is esse
[originaltext] The competition among producers of personal computers is esse
游客
2023-08-03
31
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
选项
A、By copying each other’s technology.
B、By incorporating features that make their products distinctive.
C、By making their computers more expensive.
D、By making their computers run much faster.
答案
B
解析
How do both Apple and IBM gain competitive advantages?
转载请注明原文地址:https://tihaiku.com/zcyy/2892527.html
相关试题推荐
[originaltext]Hello,everyone.Wewilltalkaboutthetechnologytoday.You
[originaltext]Hello,everyone.Wewilltalkaboutthetechnologytoday.You
[originaltext]Moderator:Goodevening,ladiesandgentlemen.It’smygr
[originaltext]Moderator:Goodevening,ladiesandgentlemen.It’smygr
[originaltext]Aswithsomanyotherthingsinlife,exercisemayworkbest
[originaltext]Aswithsomanyotherthingsinlife,exercisemayworkbest
[originaltext]Anewsystemhasbeendevelopedtomeasurethehealthofthe
[originaltext]Anewsystemhasbeendevelopedtomeasurethehealthofthe
[originaltext]W:Hi,Jim.Whatareyoudoing?M:Oh,hi,Linda.I’mworkingon
[originaltext]W:Hi,Jim.Whatareyoudoing?M:Oh,hi,Linda.I’mworkingon
随机试题
(1)Whoeverwishestocollectfromthemouthofthepeopleshouldhurry;folk
[originaltext]W:Marymissedherclassagain,didn’tshe?M:Well,shewentto
紧跟着奴隶制度的结束又是一个世纪的殖民统治。【T1】有些人争辩道,殖民统治还是给非洲带来了小小的发展,例如铁路、学校等。(colonialism)这个体制
Anti-FascistWarinthe1930sand1940sTheantiFas
Formanypeopletoday,readingisnolongerrelaxation.Italsomeanswork.Tok
无线接入网拓扑结构有()。A.无中心拓扑结构 B.有中心拓扑结构 C.复合型
配箍率适中的钢筋混凝土梁,其斜截面受剪破坏时具有以下哪种特征?()A.延性破
运维班组每季度至少开展1次在线监测装置维护、()、室内外照明系统维护、机构箱
绩效考评主体选择的一般原则有()。A.绩效考评主体所考评的内容必须基于他可以掌握
当前,通信业正在经历一场前所未有的变革,即从原来主要提供语音业务的电信通信业向提
最新回复
(
0
)