首页
登录
职称英语
[originaltext] The competition among producers of personal computers is esse
[originaltext] The competition among producers of personal computers is esse
游客
2023-08-03
66
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
选项
A、Because they have new features and functions.
B、Because they are more sophisticated than other models.
C、Because they have new accessories attached.
D、Because it wants to accumulate funds for future research.
答案
D
解析
Why does Apple sell its new computer models at a high price?
转载请注明原文地址:https://tihaiku.com/zcyy/2892526.html
相关试题推荐
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
随机试题
[originaltext]Now,listentoPartOneoftheinterview.W:Today’sshowisall
Whatisthepurposeofthedesigncompetition?Itisforthe______ofthePr
A.accessB.accordinglyC.advocateD.automaticE.conte
IfthepopulationoftheEarthgoesonincreasingatitspresentrate,there
SydneyOperaHousemustbeoneofthemostrecognizableimagesofthemodern
调整字距使字母组合排列均匀的方法被称为()A.间隔法 B.字距法 C.调整法
开挖、掘进、钻孔、打桩、爆破等各种动土作业不仅对周边正在运行的设备产生不利影响,
石方路基的实测项目技术指标的规定值或允许偏差按()两档设定。A.高等级公路
A. B. C. D.
llOkV及以上系统的接地方式应采用()。A.经消弧线圈接地;B.高电阻
最新回复
(
0
)