2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2023-07-13  23
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on" persuasive salesmanships" to move as much of these goods as possible. Such produce goods and then convert them into money.
    Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer want to buy and then go about making it available for purchase.
    This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the consumer--and each must be satisfied before trade occurs. Successful merchants and producer, however, recognize that the surest route to profit is through understanding and catering to consumers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when coca cola changed the flavor of the drink. The non-acceptance of the new flavor by a significant portion of the pubic brought about a prompt restoration of the classic Coke, which was then marketed alongside the new King Customer ruled! [br] The word" benevolent" (sentence 1, para. 3) most probably means" ______ ".
选项 A、charitable
B、competitive
C、hospitable
D、selfish
答案 A
解析 词汇题。关注消费者的手段并不意味着牺牲公司利润，公司还是以利润为首要任务，因此公司并不是乐善好施。
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