首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-07-13
12
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on" persuasive salesmanships" to move as much of these goods as possible. Such produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer want to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the consumer--and each must be satisfied before trade occurs. Successful merchants and producer, however, recognize that the surest route to profit is through understanding and catering to consumers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when coca cola changed the flavor of the drink. The non-acceptance of the new flavor by a significant portion of the pubic brought about a prompt restoration of the classic Coke, which was then marketed alongside the new King Customer ruled! [br] The word" benevolent" (sentence 1, para. 3) most probably means" ______ ".
选项
A、charitable
B、competitive
C、hospitable
D、selfish
答案
A
解析
词汇题。关注消费者的手段并不意味着牺牲公司利润,公司还是以利润为首要任务,因此公司并不是乐善好施。
转载请注明原文地址:https://tihaiku.com/zcyy/2832786.html
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Mostconceptionsoftheprocessofmotivationbeginwiththeassumptionthat
Mostconceptionsoftheprocessofmotivationbeginwiththeassumptionthat
Mostconceptionsoftheprocessofmotivationbeginwiththeassumptionthat
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
随机试题
Letmeexplainsomeoftheseinmoredetail.First,facialexpression.Facia
PassageOne(1)Hehadscarcelywashedhimself,andmadeeverythingtid
Ihaveworkedwithsomanypeopleovertheyearsthathavemademewonderho
严密观察、精心治疗属于A.辅助治疗的道德要求 B.心理治疗的道德要求 C.手
等级分组资料是A.用定量方法测定观察单位某个量的大小的资料 B.按观察单位的类
肺痨发病的基本病因是A.气虚为主 B.血虚为主 C.血瘀为主 D.阳虚为主
老年人G-菌感染宜选A.氨基糖苷类抗生素 B.多黏菌素 C.头孢菌素类抗生素
穿墙套管全面巡视应在例行巡视基础上增加以下哪些项目()。穿墙套管连接应可靠$;$
素描:橡皮A、书法:书桌 B、园艺:剪刀 C、小提琴:琴弓 D、计算机:鼠
爆破公告主要内容包括( )。A.爆破地点 B.每次爆破时间 C.爆破装药量
最新回复
(
0
)