首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2023-07-12
22
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] The passage suggests which of the following about service provided by the regional bank prior to its in vestment in enhancing that service?
选项
A、It enabled the bank to retain customers at an acceptable rate.
B、It threatened to weaken the bank’s competitive position with respect to other regional banks.
C、It had already been improved after having caused damage to the bank’s reputation in the past.
D、It was slightly superior to that of the bank’s regional competitors.
答案
A
解析
推理题。文中暗示,那家地方银行在进行服务投资以前已能提供何种服务?原文第二段举这家银行之例,就是论证第一段的观点第一段最后一句已能提供一定水平的服务的企业没有必要进行服务投资。所以A正确,已能使银行保住一定的客源。(见原文第一段第三句)B、C、D
转载请注明原文地址:https://tihaiku.com/zcyy/2829501.html
相关试题推荐
Aneweraisuponus.Callitwhatyouwill:theserviceeconomy,theinform
Aneweraisuponus.Callitwhatyouwill:theserviceeconomy,theinform
Aneweraisuponus.Callitwhatyouwill:theserviceeconomy,theinform
Aneweraisuponus.Callitwhatyouwill:theserviceeconomy,theinform
______equaleducationaladvantages,therewillbenodifferenceinaveragestan
BanksinShanghaialsoopenfrom9a.m.-5/6p.m.[br]UPScanprovideserviceby
Theadvantageanddisadvantageofalargepopulationhavelongbeenasubjec
Theadvantageanddisadvantageofalargepopulationhavelongbeenasubjec
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
随机试题
After20yearsofmarriage,ahusbandmaystillnotunderstandhiswife.How
Inthecompetitivemodel—theeconomyofmanysellerseachwithasmallshare
Thereareseveralpossiblerelationshipsbetweenlanguageandsociety.One
A、Waterispouredintotheear.B、Itisthesafestmethodofall.C、Coldwaters
一般来说,执行价格与标的物市场价格的差额(),则时间价值就();差额
基金客户服务宣传与推介工作的内容不包括()。A.对以往销售的历史数据进行收
某住宅采用墙下条形基础,建于粉质黏土地基上,未见地下水,由载荷试验确定的承载力特
1994-83.功能活血止痛、行气解郁、凉血清心、利胆退黄的药是 A.大黄B
土工织物软体排护底排体沉放过程中,当施工区水深大于()时,沉排前宜通过试验确定
确诊宫颈癌最可靠的方法是A、宫颈刮片细胞学检查 B、阴道镜检查 C、碘试验
最新回复
(
0
)