首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2023-07-12
12
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] The primary purpose of the passage is to ______.
选项
A、contrast possible outcomes of a type of business investment.
B、suggest more careful evaluation of a type of business investment.
C、illustrate various ways in which a type of business investment could fail to enhance revenues.
D、trace the general problems of a company to a certain type of business investment.
答案
B
解析
主题题型。A.对比一种投资的不同结果。文章并未对比,直接指出其无效。B.正确,建议对一种投资作更深入评价。文章首句即提出不能无限高估提高服务的效果。C.“various ways”无。D.追溯一类型投资的主要问题,原文没有相应的文字支持。
转载请注明原文地址:https://tihaiku.com/zcyy/2829499.html
相关试题推荐
Thecompanyhasretraineditsemployeestoemphasizeserviceandisboastingabo
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Itisnotprofitabletoprovidebusservices______(在人口广为散布的农村).inthecountrysid
随机试题
Conversation:Thefollowingisalistoftradeterms.Afterreadingit,you
Thedesireforachievementisoneoflife’sgreatmysteries.Socialscientis
[originaltext]W:Longtimenosee!Whathaveyoubeenuptolately?M:Nogood,
患者男性,17岁。中耳炎1年,3天前感冒,出现发热T38℃,继而出现剧烈头痛、呕
A.肩髃、曲池、合谷 B.风池、曲池、血海 C.风市、阳陵泉、解溪 D.风
患者女,23岁,大学生。因患系统性红斑狼疮住院两次,本次住院面部红斑明显,伴有乏
根据下列资料回答问题。 2010年,我国进出口贸易总额为29727.6亿美元
以下与“如果天气晴朗,刘老师就去郊游”判断不同的是( )。A.如果小朋友不听话
根据《企业破产法》及司法解释规定,下列关于管理人的说法中,错误的是()。A.
张某用200万元自有资金一次性付款购买了一店铺用于出租经营,经营期为20年。根据
最新回复
(
0
)