首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2023-07-12
23
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] The primary purpose of the passage is to ______.
选项
A、contrast possible outcomes of a type of business investment.
B、suggest more careful evaluation of a type of business investment.
C、illustrate various ways in which a type of business investment could fail to enhance revenues.
D、trace the general problems of a company to a certain type of business investment.
答案
B
解析
主题题型。A.对比一种投资的不同结果。文章并未对比,直接指出其无效。B.正确,建议对一种投资作更深入评价。文章首句即提出不能无限高估提高服务的效果。C.“various ways”无。D.追溯一类型投资的主要问题,原文没有相应的文字支持。
转载请注明原文地址:https://tihaiku.com/zcyy/2829499.html
相关试题推荐
Thecompanyhasretraineditsemployeestoemphasizeserviceandisboastingabo
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Itisnotprofitabletoprovidebusservices______(在人口广为散布的农村).inthecountrysid
随机试题
Inanefforttoexplainhowmostoflanguage,whichisnotsodirectlyrela
Thesizeoftheaudience,______wehadexpected,waswelloveronethousand.A、w
SomeoftheexhibitsattheDepartmentofEthnographyarelistedbelow(Questions
HowmanyshapeTscanshapeScontain?[img]2016m3s/ct_eyyjsam_eyyjsaiq_0204_201
[originaltext]Manyyearsago,IreadthatJamesA.Michener,who,at40,wo
关于土地权属争议的申请,下列说法正确的有( )。A.所有的土地权属争议都要求当
血吸虫病急性感染与季节有很大关系,常发生在A.4~9月 B.1~4月 C.没
红外检测时,根据被测设备的材料设置辐射率,作为一般检测,被测设备的辐射率一般取0
现役军人小卢在抢救落水儿童的过程中,因肺部进水过多不幸牺牲。根据有关规定,部队对
大型基坑开挖和大型开采的主要爆破方法是()。A.浅孔爆破法 B.深孔爆破法
最新回复
(
0
)