首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2023-07-12
49
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] The primary purpose of the passage is to ______.
选项
A、contrast possible outcomes of a type of business investment.
B、suggest more careful evaluation of a type of business investment.
C、illustrate various ways in which a type of business investment could fail to enhance revenues.
D、trace the general problems of a company to a certain type of business investment.
答案
B
解析
主题题型。A.对比一种投资的不同结果。文章并未对比,直接指出其无效。B.正确,建议对一种投资作更深入评价。文章首句即提出不能无限高估提高服务的效果。C.“various ways”无。D.追溯一类型投资的主要问题,原文没有相应的文字支持。
转载请注明原文地址:https://tihaiku.com/zcyy/2829499.html
相关试题推荐
Thecompanyhasretraineditsemployeestoemphasizeserviceandisboastingabo
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Itisnotprofitabletoprovidebusservices______(在人口广为散布的农村).inthecountrysid
随机试题
【B1】[br]【B3】A、appearanceB、frameworkC、outlookD、structureA词义辨析。framework
发生火灾时,干式系统的闭式喷头受热开启,管道中的有压气体从喷头喷出,干式报警阀系
驾驶机动车遇有前方交叉路口交通阻塞时应怎么办?()A.可借对向车道通过 B.
男性,38岁,因吞咽困难,严重消瘦到医院就诊,食管吞钡检查示食管下段呈鸟嘴样改变
( )是指借款人无力或未按照约定按时还本付息或支付有关费用日寸贷款的第二还款来
分析毕加索的《格尔尼卡》。
阅读材料,回答下列问题。 《三峡》原文 自三峡七百里中,
施工合同文件中,优先于投标函及投标函附录的是()。A:中标通知书 B:专用合
共用题干 ADHDLinkedtoAirPollutantsChild
站用交流电源柜内,具有脱扣功能的低压断路器应设置一定()(A)阈值(B)冷却
最新回复
(
0
)