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Mountaineering Monthly

游客2025-06-11  4
问题                          Mountaineering Monthly
                                 April
In recent times, the human race has made many technological advances to make our lives more comfortable and enjoyable. However, technology isn’t always a good thing. The latest findings from the government indicate that we are perhaps more unhealthy than ever before, with a staggering 40% of the population declared as overweight or obese. As such, the government launched its Fighting Fit campaign last December to encourage people to get off of their sofas and to exercise more. Early signs indicate that Fighting Fit has been a success so far.
Frontline Footwear has been one of the major beneficiaries of this campaign. Frontline is a Japanese company that specializes in the production of hiking boots. As more and more people have risen from their sofas and started to explore the great outdoors, the need for its products has increased dramatically. "We have seen a huge surge in sales since this campaign kicked off," said Sales Director Kobi Yamamoto. "Sales for the month of March almost tripled when compared to the same month last year. "
The Frontline brand is well known amongst the hiking community for using high-quality cow leather in their products. This ensures that the boots are very durable. They also use the patented GripLock © system on their soles, which allows for maximum grip, something essential to hikers and climbers.
There are many brands of hiking boots on the market. So why exactly is the Frontline model proving so popular? "We are able to offer quality products at bargain prices," Yamamoto said. "In these tough economic times, people are very money conscious. We source our leather and other materials from suppliers in China. We buy in huge quantities, so we are able to get the best deals. As such, we are able to offer lower prices than our competitors when our shoes make it on to the shelves."
So what does Frontline plan to do with the increased profits? "We plan to set up overseas branches and to export our products abroad to foreign markets," said Mr. Yamamoto. "We have noticed that more and more people in Europe and North America want to become healthier. We believe that our products can help them do that. Hiking is an excellent way to keep fit."
After so much success in Japan, few would doubt the company’s potential to dominate foreign markets for years to come. [br] What is true about Kobi Yamamoto?
选项 A、He is the president of a company.
B、He is a sales director.
C、He is a product designer.
D、He is a newspaper journalist.
答案 B
解析 问Kobi Yamamoto的身份，要在文本中人名Kobi Yamamoto出现的部分前后了解线索。通过第二段的后半部分“Sales Director Kobi Yamamoto”的内容可知Kobi Yarnarnoto是销售主管，因此正确答案是(B)。
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