Mountaineering Monthly

游客2025-06-11 23

问题 Mountaineering Monthly
April
In recent times, the human race has made many technological advances to make our lives more comfortable and enjoyable. However, technology isn’t always a good thing. The latest findings from the government indicate that we are perhaps more unhealthy than ever before, with a staggering 40% of the population declared as overweight or obese. As such, the government launched its Fighting Fit campaign last December to encourage people to get off of their sofas and to exercise more. Early signs indicate that Fighting Fit has been a success so far.
Frontline Footwear has been one of the major beneficiaries of this campaign. Frontline is a Japanese company that specializes in the production of hiking boots. As more and more people have risen from their sofas and started to explore the great outdoors, the need for its products has increased dramatically. "We have seen a huge surge in sales since this campaign kicked off," said Sales Director Kobi Yamamoto. "Sales for the month of March almost tripled when compared to the same month last year. "
The Frontline brand is well known amongst the hiking community for using high-quality cow leather in their products. This ensures that the boots are very durable. They also use the patented GripLock © system on their soles, which allows for maximum grip, something essential to hikers and climbers.
There are many brands of hiking boots on the market. So why exactly is the Frontline model proving so popular? "We are able to offer quality products at bargain prices," Yamamoto said. "In these tough economic times, people are very money conscious. We source our leather and other materials from suppliers in China. We buy in huge quantities, so we are able to get the best deals. As such, we are able to offer lower prices than our competitors when our shoes make it on to the shelves."
So what does Frontline plan to do with the increased profits? "We plan to set up overseas branches and to export our products abroad to foreign markets," said Mr. Yamamoto. "We have noticed that more and more people in Europe and North America want to become healthier. We believe that our products can help them do that. Hiking is an excellent way to keep fit."
After so much success in Japan, few would doubt the company’s potential to dominate foreign markets for years to come. [br] What is the purpose of the article?

选项 A、To investigate the reasons for an increase in product sales
B、To advertise some special discounts on gym memberships
C、To announce that some employees have been promoted to directors
D、To declare that a company has gone bankrupt

答案 A

解析第一段说明政府开始活动的背景要素，是为便于理解文本的主题或目的，而与主题或目的相关的内容一般在介绍背景知识之后出现。第二段说，“Frontline Footwear has been one of the major beneficiaries of this campaign．．．．and started to explore the great outdoors，the need for its products has increased dramatically．”Frontline Footwear公司生产的登山鞋的需求急剧增长，接下来的内容也是有关销售额增加的原因，因此正确答案是(A)。

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