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Stiles ReductionYour company is an international company which produces electro

游客2025-06-03  35
问题 Stiles Reduction
Your company is an international company which produces electronic products. Your company’s sales have reduced recently and this situation has lasted for a period of time. You have been asked to submit your ideas on how to increase your company’s sales.
Discuss, and decide together:
    What problems does the company have which led to such sales reduction?
    What can be done to increase the sales?
选项
答案 Interviewer: Well, Song Li and Hou Liang, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card.
(30 seconds later)
Well, can you start your discussion now? I’m going to listen to you and then ask you to stop at the end of three minutes.
Hou Liang: Well, I think several problems might lead to our company’s sales reduction. The electronic market becomes more mature and the competition is more drastic. Japanese manufactures, and the U.S. and the German companies are really competitive which hurt our industries. Many electronic companies’ sales begin to reduce. Such environmental impact may be one reason for our sales reduction.
Song Li: En, I agree with you. Since our company is internationalized and the global environment of business is very important, it affects all the aspects of our company. The number one global environmental change is the growth of international competition and the opening of free trade among nations.
Hou Liang: Yes, in such a serious competition, keeping the sales increasing is not a very easy thing. I think high-quality goods are very important. Japanese manufacturers like Honda and Sony won much of the market for automobiles, videocassette recorders, TV sets, and other products by offering global consumers better-quality products than many other countries.
Song Li: Better quality is, no doubt, a crucial problem for our sales. Meanwhile, I think another important problem we have is customer service. We don’t have a very complete customer services system. We don’t keep in touch with our customers in time and ask for their feedbacks. So we don’t know whether our products are suitable and good for them.
Hou Liang: That’s quite right. Since the first aspect of the definition of quality is meeting the requirements of our customers, both inside and outside the organization. If we don’t have a very complete customer services system and don’t keep in touch with our customers, we really don’t know whether our products meet their requirements or not.
Song Li: Right, so after finding those main problems, we should begin to think over what we should do next. I think we can analyze some advanced quality methods and skills which are adopted by many competitive companies. Since global consumers will fast become accustomed to such high quality products.
Hou Liang: Good idea. And we should complete our customer services system. We can learn details about their preferences and construct their own files.
Song Li: Right, it’s like a database. But we should make it easily accessed and easily manipulated by the staff.
Interviewer: Have you had any experience of such a good customer services system?
Hou Liang: Yes. I experienced such a good services system in a small company rather than a big one. That company gave me a questionnaire to do when I first bought their products. They always send me some introductions to their new products according to my preferences and after I bought, they always phoned me to ask for feedback.
Song Li: Me, too. I got very good services from a middle sized company and they always ask for the degree of my satisfaction and compensate for any defects in time.
Interviewer: How important are such experiences to you?
Song Li: Actually, it makes me like to buy their products very much. As long as they have the products I need, I always buy from that company.
Hou Liang: I like to buy things from that company. Sometimes, when I need something, I phoned that company directly.
Interviewer: Thank you, Song Li and Hou Liang. That is the end of the speaking test.
解析
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