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  3. Read the article below about international marketing plan in Canada.For each qu

Read the article below about international marketing plan in Canada.For each qu

游客2025-05-28  22
问题 Read the article below about international marketing plan in Canada.
For each question 31—40, write one word in CAPITAL LETTERS on your Answer Sheet.
There is an example at the beginning.(0)______.

            Successful Exporting From Canada Starts with a Marketing Plan
Businesses all(0)Canada have the potential to successfully export their products or services. Every entrepreneur, regardless(31)______business size or offering, can potentially increase sales, compete in diverse markets and reach a global audience(32)______his or her particular skills and expertise. One of the key components(33)______export success is an international marketing plan.
The best place to start the international marketing plan is with the business. Take a fresh look at(34)______the business is about: what products or services does it offer? Why is it unique and what value does it offer customers? What are(35)______current strengths and weaknesses(financial, human, technological, cultural and operational resources, for example)and(36)______will these affect its ability to compete in a foreign market?
Once this self-analysis is completed, the reasons for exporting need to be addressed. Such simple questions(37)______ "why do we want to export?" are not necessarily simple to answer but the responses are important. A business must have a clear objective of(38)______it wishes to undertake the challenge of exporting. It also helps a business establish the degree(39)______which exporting influences the business direction and strategy.
In some cases, exporting may play an important yet secondary role based on the objectives of the business. In(40)______instances, a business may find that its future is built upon exporting and this element of the business will become the primary focus. These decisions are simplified by conducting thorough market research. [br]
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