2. 职称英语
  3. Read the article below about promotional discounts. Choose the correct wor

Read the article below about promotional discounts. Choose the correct wor

游客2025-05-27  27
问题    Read the article below about promotional discounts.
   Choose the correct word to fill each gap from A, B, C or D on the opposite page.
   For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.
   There is an example at the beginning (0).
PROMOTIONAL DISCOUNTS FOR CORPORATE
CUSTOMERS
Promotional discounts are a form of discount used primarily to (0)______ a new product, to try to increase sales of existing products, or to reduce the inventory 【C1】______of a particular product or products. They can also be employed to 【C2】______customers to place an extra order, or increase the size of a regular order, so that the order will 【C3】______for a price reduction. Many companies use this 【C4】______if their products have seasonal 【C5】______and troughs. A promotional incentive is a calculated risk that must generate a higher level of orders from customers who don’t usually buy in those quantities. If the only result is to encourage buyers to put a large 【C6】______of discounted products in their warehouse, and reduce the size of the next few orders until they have sold the discounted product, then the promotion has failed to 【C7】______the desired results.
When problems - particularly problems of communication regarding the 【C8】______ of the discount - occur during the 【C9】______ of a promotion, the person who is managing the credit (whether the owner or a designated employee) will be spending too much extra time responding to the oral and written questions of customers. At this point, the credit manager must put on his or her customer relations hat and move into damage 【C10】______before it becomes a more serious problem.
Example:
A launch B declare C install D proclaim
[br] 【C5】
选项 A、peaks
B、heights
C、tips
D、caps
答案 A
解析
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