You will hear five short recordings. Five people are talking about how to in

You will hear five short recordings. Five people are talking about how to increase profits.
For each recording, decide what ways of increasing profits the speaker is recommending.
Write one letter(A-H)next to the number of the recording.
Do not use any letter more than once.
After you have listened once, replay the recordings.
You have 15 seconds to read the list A-H.
[pause]
Now listen, and decide what ways of increasing profits the speaker is recommending.
[pause]
Thirteen
Woman: Well, I always try to find related products and services that I can incorporate into my business. I offer products at a lower price so new clients can try out what my business offers before making a huge financial commitment. Sometimes, I also offer free samples to them, so that I can get reviews from them.
[pause]
Fourteen
Man:As for me, I usually read some creative marketing blogs. Sometimes, I can get wonderful thoughts by reading some trade magazines. And I call other business owners and find out what’s worked for them. Based on that, I can finally figure out what kind of marketing strategy works for my business.
[pause]
Fifteen
Woman: I believe that people tend to buy from those they trust, which is why brand is important. The brand itself is remembered, and then other information can be associated with it in a customer’s mind. Essentially, the aim of brand association is to create loyal customers. In this situation, it is best to highlight the differences between our product and the competitors.
[pause]
Sixteen
Man: I always examine the list of materials needed to create the product, and their costs, and then, I determine whether there are alternative sources for the materials that are less costly than the source I currently use. And I always make certain that the alternative is of the same quality to avoid a reduction in product quality as well as price.
[pause]
Seventeen
Woman: As a matter of fact, I just simply try different ways to increase the amount of items that are being sold. For example, I always spend a lot of money on advertising, and sometimes, I even hire more sales people. It may cost more in the beginning to attract more customers, but it often leads to more sales and an increase in profits.
[pause]
Now listen to the recordings again.
[pause]