2. 职称英语
  3. •Look at the statements below and the book reviews on the opposite page. •Which

•Look at the statements below and the book reviews on the opposite page. •Which

游客2025-05-20  26
问题 •Look at the statements below and the book reviews on the opposite page.
•Which section (A, B, C or D) does each statement 1-7 refer to?
•For each statement 1-7, mark one letter (A, B, C or D).
•You will need to use some of these letters more than once
   A
Business Consulting
   This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
   B
   
Brands and Branding
   This book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
   C
   
Emerging Markets
   Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
   D
   
Essential Director
   Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.   [br] You may refer to it as a guide if you enter, for the first time, the line of business discussed in this book.
选项
答案 C
解析 在C篇的第二行我们看到，介绍Emerging Markets这本书所针对的对象中，就包括了第一次进人兼并行业的经理人(“this book is aimed at both managers who are involved in entering emerging markets for the first time...”)，而且紧随其后的句子表明该书可用作指南，以避免重蹈其他公司曾犯过的错误(“it will serve as a guide on how to avoid mistakes other companies have made...”)。无疑，答案应选C。
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