首页
登录
职称英语
Read the following text about marketing.Choose the best sentence from the oppos
Read the following text about marketing.Choose the best sentence from the oppos
游客
2025-05-18
25
管理
问题
Read the following text about marketing.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
Do not mark any letter twice.
There is an example at the beginning(0).
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell.(0) C Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.【P1】______Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 【P2】______In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product—or what the market for the product is—before production begins. 【P3】______
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 【P4】______This is much more difficult since it involves human behaviour. 【P5】______Thus, demand and market forces are still important aspects of modern marketing, but they are considered prior to the production process.
Example:
A It subscribes to the notion that production can be economically justified only by consumption.
B In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
C Marketing is as important in today’s economy as the production of goods and services.
D Production, on the other hand, is mostly an engineering problem.
E Instead of concentrating solely on production, the company must consider the desires of the consumers.
F This is very different from making a product and then thinking about how to sell it.
G More than half the cost of consumer goods can be traced to marketing activities. [br] 【P5】
选项
答案
D
解析
空白后一句提到需求和市场力是影响现代销售的重要方面,空白处起着一个总领的作用。
转载请注明原文地址:https://tihaiku.com/zcyy/4081539.html
相关试题推荐
ReadthistextaboutelectricalpowerinCanada.Choosethebestsentencefromt
ReadthistextaboutelectricalpowerinCanada.Choosethebestsentencefromt
ReadthistextaboutelectricalpowerinCanada.Choosethebestsentencefromt
ReadthepassageaboutWebsiteTermPaper.Choosethebestsentencefromtheli
ReadthepassageaboutWebsiteTermPaper.Choosethebestsentencefromtheli
ReadthepassageaboutWebsiteTermPaper.Choosethebestsentencefromtheli
Readthefollowingtextaboutmarketing.Choosethebestsentencefromtheoppos
Readthefollowingtextaboutmarketing.Choosethebestsentencefromtheoppos
•Readthistextaboutbusinesstelephoneetiquette.•Choosethebestsentencefr
•Readthistextaboutbusinesstelephoneetiquette.•Choosethebestsentencefr
随机试题
Readthefollowingpassagecarefullyandthenparaphrasethenumberedandun
NarratorListentopartofatalkinananthropologyclass.Nowgetreadytoans
通过抑制疟原虫的二氢叶酸还原酶,阻碍核酸合成的药物是A.氯喹 B.奎宁 C.
在其它条件适宜情况下,某作物的亩产量y(单位:公斤)与灌水次数x(单位:次)之间
绩效沟通的重要性体现在()。A.有助于更好的制定人力资源管理战略 B.能够为
氧解离曲线 A.上段相当于PO260~IOOmmHg之间时Hb的氧饱和度
曲线变动成本分为递增曲线成本和递减曲线成本,其中递减曲线成本是随着业务量的增加而
商业汇票的出票人与付款人之间必须具有真实的委托付款关系,并且具有支付汇票金额的可
在建设单位工程招标控制价计价程序中,其他项目费需要计算的内容有()。A.暂列金
根据《标准设计施工总承包招标文件》中的通用合同条款,关于竣工验收的说法,正确的有
最新回复
(
0
)