首页
登录
职称英语
Read the following text about marketing.Choose the best sentence from the oppos
Read the following text about marketing.Choose the best sentence from the oppos
游客
2025-05-18
19
管理
问题
Read the following text about marketing.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
Do not mark any letter twice.
There is an example at the beginning(0).
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell.(0) C Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.【P1】______Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 【P2】______In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product—or what the market for the product is—before production begins. 【P3】______
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 【P4】______This is much more difficult since it involves human behaviour. 【P5】______Thus, demand and market forces are still important aspects of modern marketing, but they are considered prior to the production process.
Example:
A It subscribes to the notion that production can be economically justified only by consumption.
B In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
C Marketing is as important in today’s economy as the production of goods and services.
D Production, on the other hand, is mostly an engineering problem.
E Instead of concentrating solely on production, the company must consider the desires of the consumers.
F This is very different from making a product and then thinking about how to sell it.
G More than half the cost of consumer goods can be traced to marketing activities. [br] 【P4】
选项
答案
E
解析
空白前一句讲营销应该考虑到消费者想买什么,生产给公司带来利润的产品,可推测出公司生产商品应该考虑消费者的欲望。选项E符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/4081538.html
相关试题推荐
ReadthisproposalabouttheCPTWordProcessor.Choosethebestsentencefromt
ReadthisproposalabouttheCPTWordProcessor.Choosethebestsentencefromt
ReadthisproposalabouttheCPTWordProcessor.Choosethebestsentencefromt
Readthesesentencesbelowandthesharepricesontheoppositepage.Whichstoc
Readthesesentencesbelowandthesharepricesontheoppositepage.Whichstoc
Readthispreparationforexhibitions.Choosethebestsentencefromtheopposit
Readthispreparationforexhibitions.Choosethebestsentencefromtheopposit
Readthispreparationforexhibitions.Choosethebestsentencefromtheopposit
Readthispreparationforexhibitions.Choosethebestsentencefromtheopposit
Readthisfollowingnewsaboutpersonalbranding.Choosethebestwordorphrase
随机试题
一般情况下,本刊按收到投稿的时间先后顺序,对每一篇作品按照规定的标准进行审阅,然后决定发表或退稿,同时向作者发出通知。审阅将在收到作者投稿后2个月内完成。如果作
OnPublicSpeakingI.People’sfrequentresponsetogivi
【B1】[br]【B5】A、competitiveB、comparativeC、exclusiveD、expensiveC形容词辨义题。此句意思是州
构成社区的要素为A.人口 B.地域 C.生活服务设施 D.特有的文化肯景、
假设Excel工作表的部分信息如下所示,如果用户在A3单元格中输入=SUM(MA
A.气逆证 B.气滞证 C.气陷证 D.气虚证 E.气脱证脏腑功能低下或
宋某与丁某因一些生活琐事发生矛盾,宋某为了报复,在微信上辱骂丁某,还附上丁某的照
下列选项中,属于影响基金类产品收益的因素的有()。A.基金管理人员的业务素质
下列从价计征进口环节消费税的计算公式,正确的是:A.应纳税额=[(完税价格+关税
进行风险承担支出测算时,当各类风险支出数额和概率难以进行准确测算的情况下,可以采
最新回复
(
0
)