首页
登录
职称英语
Read the following text about marketing.Choose the best sentence from the oppos
Read the following text about marketing.Choose the best sentence from the oppos
游客
2025-05-18
21
管理
问题
Read the following text about marketing.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
Do not mark any letter twice.
There is an example at the beginning(0).
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell.(0) C Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.【P1】______Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 【P2】______In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product—or what the market for the product is—before production begins. 【P3】______
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 【P4】______This is much more difficult since it involves human behaviour. 【P5】______Thus, demand and market forces are still important aspects of modern marketing, but they are considered prior to the production process.
Example:
A It subscribes to the notion that production can be economically justified only by consumption.
B In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
C Marketing is as important in today’s economy as the production of goods and services.
D Production, on the other hand, is mostly an engineering problem.
E Instead of concentrating solely on production, the company must consider the desires of the consumers.
F This is very different from making a product and then thinking about how to sell it.
G More than half the cost of consumer goods can be traced to marketing activities. [br] 【P1】
选项
答案
B
解析
空白后一句提到销售包括交通、储存和相关的服务。可推测空白处应该讲到产品的销售地理位置。B选项中的“In addition to salespromtion”与上句首次提到的sales promotion相呼应。选项B符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/4081535.html
相关试题推荐
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisadvertisementaboutbusinessbookreviews.Choosethebestsentencefr
ReadthisproposalabouttheCPTWordProcessor.Choosethebestsentencefromt
ReadthisproposalabouttheCPTWordProcessor.Choosethebestsentencefromt
Readthesesentencesbelowandthesharepricesontheoppositepage.Whichstoc
Readthesesentencesbelowandthesharepricesontheoppositepage.Whichstoc
Readthesesentencesbelowandthesharepricesontheoppositepage.Whichstoc
Readthesesentencesbelowandthesharepricesontheoppositepage.Whichstoc
Readthispreparationforexhibitions.Choosethebestsentencefromtheopposit
Readthispreparationforexhibitions.Choosethebestsentencefromtheopposit
随机试题
Volcanoes—Earth-shatteringNewsA)Volcanoesaretheultimate
TheIdentificationofGoalsTwoquestions.
下列关于表题的说法不正确的是( )。A.表题必须有表序和表名 B.表题一般排
下列()不属于防水卷材的理化性能试验。A.垂直渗透性能 B.热老化处理 C
( )是证券化基础资产的原始权益人。A.受托人 B.信用评级机构 C.发起
油浸站用(接地)变分接开关调整档位时档位连跳属于严重缺陷
张仲景原著要求先煮君药再纳他药的方剂是()。A.茵陈蒿汤 B.大承气汤
(2011年真题)下列有关企业合并的说法中,符合企业所得税特殊性税务处理规定的是
下列不属于绿色施工总体组成的是( )。A.施工管理 B.组织管理 C.环境保
《传染病防治法>规定,对某些传染病可由公安部门协助采取强制隔离治疗下列传染病中属
最新回复
(
0
)