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  3. Read the article below about enhanced e-books’ influence on literature, and

Read the article below about enhanced e-books’ influence on literature, and

游客2025-05-18  0
问题     Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page.
    For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
                    Enhanced E-books Affecting Literature
    Inspired by the commercial success of mobile tablets, publishers are now experimenting with the medium in earnest. Sales of multimedia-friendly tablets, smart-phones and e-readers are set to grow in America to 1.1 billion by 2015, up from 450m today. And Apple’s iBook-store gives publishers a welcome place to sell their wares that isn’t Amazon. Print purists needn’t retreat with horror to their laden shelves. Multimedia enhancement will still affect only a tiny proportion of new titles. Children’s books were first to get this bells-and-whistles treatment, but adult fiction has proven a harder sell.
    While ordinary e-books continue to eat into print sales, a British experiment with adding author videos and other material to best-selling novels, called Enhanced Editions, was quietly abandoned last year. Yet for certain kinds of book, such as biographies, cookbooks, literary classics and newer forms of interactive fiction, enhancement can add rich and startling new layers. Penguin’s forthcoming biography of Malcolm X, for instance, features rare archival footage and an interactive map of Harlem. The life of Muhammad Ali now comes with audio clips of him rapping about his prowess. Richard Dawkins’s The Magic of Reality(voted best app at the 2012 Digital Book World)and E. O. Wilson’s "Life on Earth", are cunning fusions of documentary and textbook, with molecules and stories spinning at a finger’s touch.
    Timeless classics have also proved to be good candidates for a bit of extra gloss. Breaking a losing streak of enhanced apps that failed to turn a profit, a multimedia edition of T. S. Eliot’s The Waste Land swiftly earned back its cost for Faber & Faber, says Henry Volans, the publisher’s digital director. The " book" serves up Eliot’s original manuscript with footnotes and scholarly addenda, as well as video and audio recordings of the poem in performance. And this spring Faber will reach for the brightest star in the literary firmament and publish Shakespeare’s sonnets. Penguin, meanwhile, chose as its inaugural " amplified edition" the modern classic On the Road, featuring archival photos of Jack Kerouac’s original manuscript typed on a scroll, along with snapshots of his fellow Beats, some video interviews and maps of the cross-country journey.
    Mindful of this delicate balance, publishers are nonetheless eager to test the creative and commercial possibilities of such enhancements. " As e-books merge and become as interactive as apps, you have just an incredible new opportunity," says Rachel Chou, chief marketing officer at Open Road Media, a digital publisher in New York. The company’s new "e-digital" " Listen to Bob Marley", includes a function allowing readers to tweet a quote directly from the book.
    The first examples of new digital storytelling forms are now arriving. It’s no accident that they’re aimed at young adults. Penguin’s new release, "Chopsticks", a young-adult love story, uses digital scrapbooking and bits of text interspersed with music tracks and YouTube clips. Open Road’s " Gift", due out in March, is a ghost story told with audio tracks and music videos, as well as a graphic novel with sound and visual effects. Perhaps the most successful blend of old and new, though, managed to elicit audible gasps at a Futurebook conference in London not long ago: it is a small-press book of digital pop-ups in which the letters of poems start to dance. [br] What do we learn about "Gift" in the last paragraph?
选项 A、It’s a novel about ghosts, which enjoys large popularity at the Futurebook conference.
B、It’s a novel about ghosts, which uses new digital forms of storytelling.
C、It’s a small-press book, in which some letters move vividly as if they were dancing.
D、It’s a small-press book, which is supposed to be published in March.
答案 B
解析 题目意为：“在最后一段中，关于《礼物》，我们能得知什么?”。原文最后一段举出第一批数字化故事书的例子，文中提到Open Road’s“Gift”，due out in March，is a ghoststory told with audio tracks and music videos，as well as a graphic novel with soundand visual effects．即：欧本·路德的《礼物》(将在三月出版)讲述的是一个鬼故事，配有音效和短片，是部有视听效果的精彩小说。但是，后面接着提到，最成功的新旧结合的产物当属不久前在“未来图书”会议上提到的叫人跌眼镜的提议：一种小的剪报册窗口，里面诗歌的字母会跳舞。B项“它是一本关于鬼故事的小说，运用了新型数字化的形式讲故事”与原文内容一致，故为答案。A项错误，《礼物》一书并未出现在“未来图书”会议上；C项是指那个叫人大跌眼镜的提议的特点；D项后半句的三月出版是正确的，但是《礼物》一书并不是a small—press book，故排除。
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