首页
登录
职称英语
Questions 16-22 • Look at the notes about an enterprise. • Some informa
Questions 16-22 • Look at the notes about an enterprise. • Some informa
游客
2025-05-16
15
管理
问题
Questions 16-22
• Look at the notes about an enterprise.
• Some information is missing.
• You will hear part of a presentation by a marketing manager of the company.
• For each question 16-22, fill in the missing information in the numbered space using one or two words.
• After you have listened once, replay the recording..
Mary Kay Company
Purpose of this talk: to (16) ______ in the Chinese market
Most of the career women enjoy high ability of (17) ______
The consumer groups are the career
women of the age between (18) ______ and ______
Chinese consumers usually buy the
articles of skin care, (19) ______ and ______
The consumption psychology of the Chinese consumers is mostly for (20) ______ and ______ purpose
Elements exerting influence on the brand: (21) ______ and ______
MKC should promote its products by (22) the ______ of media propaganda [br]
M: The core ability of MKC Company is to provide limitless opportunities for career women and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics, brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purpose. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, redio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salon, so as to help the target consumer groups to recognize Mary Kay Products.
选项
答案
consumption
解析
题干已经给出句子的前半句,这可以作为解题的提示信息,因此,该题不难解答。
转载请注明原文地址:https://tihaiku.com/zcyy/4078982.html
相关试题推荐
•Lookattheformbelow.•Someinformationismissing.•Youwillhearamanphon
•Lookattheformbelow.•Someinformationismissing.•Youwillhearamanphon
•Lookattheformbelow.•Someinformationismissing.•Youwillhearamanphon
•Lookattheformbelow.•Someinformationismissing.•Youwillhearamanphon
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,m
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesbelow.•Someinformationismissi
随机试题
Wildlifeconservationistssaythecoverthatfoliageprovidesforanimalsisequ
AstrologyA)Astrologyisthestudyofhowthesun,themoon,planets,a
PopularcultureintheUnitedStateshasbecomeEuropeanizedtoanextentunimag
[audioFiles]audio_eufm_j01_344(200910)[/audioFiles]A、Thewomanwillsandthema
【背景材料】某高速公路工程项目发包人与承包人签订了公路工程施工合同,合同含有两个
Rarely____sodifficultaproblem.( )A
周期信号的频谱特点是()A.周期连续谱 B.周期离散谱 C.非周期连续谱
下列哪项检查对鉴别血管内溶血和血管外溶血无帮助? A.血浆游离血红蛋白B.血浆
A.被称为完全固定桥 B.一端的固位体为固定连接,另一端的固位体为活动连接的固
下列建设项目信息中,属于经济类信息的是()。A.编码信息 B.质量控制信
最新回复
(
0
)