首页
登录
职称英语
Questions 16-22 • Look at the notes about an enterprise. • Some informa
Questions 16-22 • Look at the notes about an enterprise. • Some informa
游客
2025-05-16
17
管理
问题
Questions 16-22
• Look at the notes about an enterprise.
• Some information is missing.
• You will hear part of a presentation by a marketing manager of the company.
• For each question 16-22, fill in the missing information in the numbered space using one or two words.
• After you have listened once, replay the recording..
Mary Kay Company
Purpose of this talk: to (16) ______ in the Chinese market
Most of the career women enjoy high ability of (17) ______
The consumer groups are the career
women of the age between (18) ______ and ______
Chinese consumers usually buy the
articles of skin care, (19) ______ and ______
The consumption psychology of the Chinese consumers is mostly for (20) ______ and ______ purpose
Elements exerting influence on the brand: (21) ______ and ______
MKC should promote its products by (22) the ______ of media propaganda [br]
M: The core ability of MKC Company is to provide limitless opportunities for career women and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics, brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purpose. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, redio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salon, so as to help the target consumer groups to recognize Mary Kay Products.
选项
答案
25;29
解析
注意题干前半部给出的提示信息。
转载请注明原文地址:https://tihaiku.com/zcyy/4078983.html
相关试题推荐
•Lookattheformbelow.•Someinformationismissing.•Youwillhearamanphon
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,m
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
Questions16-22•Lookatthenotesaboutanenterprise.•Someinforma
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,ma
Questions16-22•Lookatthenotesbelow.•Someinformationismissi
Questions16-22•Lookatthenotesbelow.•Someinformationismissi
随机试题
ThefertilelandoftheNiledeltaisbeingerodedalongEgypt’sMediterrane
[audioFiles]audio_eufm_j14_001(20082)[/audioFiles]A、Frustration.B、Joy.C、Excit
无符号二进制数11011100所表示的十进制数为()。A.124 B.1
取得了教师资格证意味着完成了教师的专业发展。()
患者男,37岁。外伤造成左小腿前侧约10cm×3cm慢性溃疡1周,深达皮下组织,
脂肪酸比例适宜包括( )。A.n-3和n-18系列多不饱和脂肪酸之间的比例要适
患儿咳嗽连声,持续1月余,每日阵咳10余次,朝轻夜重,咳剧时伴有深吸气样鸡鸣声,
模板根据制作材料可分为( )。 A、木模板 B、钢模板 C、混凝土模
降压变电站全部停电时,应将()的部分接地短路,其余部分不必每段都装设接地线或合上
交叉反应是由于两种不同的抗原分子中具有A.共同抗原决定簇 B.功能性决定簇
最新回复
(
0
)