首页
登录
职称英语
The first sale of his Konka was______. [br] [originaltext] "I actually sold
The first sale of his Konka was______. [br] [originaltext] "I actually sold
游客
2025-05-16
15
管理
问题
The first sale of his Konka was______. [br]
"I actually sold my first tin of Konka in 1977. I was going to Scotland and needed new boots. The guy at Alpine Sports in London sold me a pair and tried to sell me some wax too. I told him I made my own and why it was better. He took six dozen tins."
Konka now sells a whole range of waterproofing products as well as waterproof clothing. Sales have increased at a steady 10 to 15 percent a year and today the company employs five people, who all spend around 30 percent of their time on research. "When we started, the biggest problem was getting customers to buy large enough quantities. So I offered them advertising by printing their logo on the lid in exchange for a minimum order. Two things happened. First, the shops bought more, and second, because people who were satisfied with the product know where to buy it, the shops with logos outsold the others."
In the second year, he had a turnover of 50,000 units. He moved from his kitchen into a small workshop, making wax by night and selling it by day. He sold to outdoor shops all over the UK and he interviewed around the mountain centers in Europe, winning orders from the big names in boots, Fjell-raven, Edelweiss and Kaufmann, Van de Sport. Le Trappeur. France’s biggest manufacturer, ordered 60,000 tins. European sales outstripped those in the UK.
Konka believes strongly in research and international marketing. He is a linguist (an ex-student of the School of African and Oriental Studies) and he makes sure his foreign language publicity material is accurate to the last accent. Unlike most British companies, he invoices in local currency. "I’d rather risk losing money on individual deals than losing a customer because exchange rates have changed."
The big question now is whether outdoor shops can survive the recession. Four years of drought on top of economic decline have been bad for business. "Now, thank God. it’s raining. " Says Mr Brown.
选项
A、research and international marketing
B、foreign languages study
C、taking risks
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4078139.html
相关试题推荐
OnwhichflooristhePersonnelDepartmentlocated?[br][originaltext]Goodmor
OnwhichflooristhePersonnelDepartmentlocated?[br][originaltext]Goodmor
OnwhichflooristhePersonnelDepartmentlocated?[br][originaltext]Goodmor
OnwhichflooristhePersonnelDepartmentlocated?[originaltext]Goodmorning,
Thenewofficeblockoccupies______.[br][originaltext]OurFirm,together
Thenewofficeblockoccupies______.[br][originaltext]OurFirm,together
Thenewofficeblockoccupies______.[br][originaltext]OurFirm,together
Thenewofficeblockoccupies______.[originaltext]OurFirm,togetherwitht
Whichisthecarforsale?[br][originaltext]F:Isthatthecarwhichisfors
Whichisthecarforsale?[br][originaltext]F:Isthatthecarwhichisfors
随机试题
Whendoesthemanofferthereturn?[br][originaltext]MGoodmorning.Ihave3
[originaltext]M:Weren’tyougoingtoconfirmyourbookingatthehotel?W:You
Thesearenoteasytimesforbooksellers,borders,abigAmericanone.ditch
Theheadofthecompanypromisedtodealwithmattersofthissort______heretu
[originaltext]W:RogerandIwouldliketogotoamovietonight.Haveyouseen
软包工程的龙骨、衬板、边框应安装牢固,无翘曲,拼缝应平直。单块软包面料不应有接缝
细集料的棱角性试验有间隙法和流动时间法,但间隙法更为准确,应优先选用。()
24岁女性,停经35天,阴道流血1天。血HCG>100000U/L.最可能的诊断
甲公司与乙公司签订合同,为其信息中心提供管理服务,期限为5年。在向乙公司提供服务
关于砌体工程质量验收的说法,正确的有()。A.施工现场砌块应按品种、规格堆放整
最新回复
(
0
)