首页
登录
职称英语
• Look at the notes about how to avoid blunders in doing business overseas.•
• Look at the notes about how to avoid blunders in doing business overseas.•
游客
2025-05-15
23
管理
问题
• Look at the notes about how to avoid blunders in doing business overseas.
• Some information is missing.
• You will hear part of a presentation by the company’s overseas area manager.
• For each question 16-22, fall in the missing information in the numbered space using one or two words.
• You will hear the presentation twice.
How to Avoid Blunders
To avoid blunders, you must
Adapt (16) ______ for other countries
Avoid names of (17) ______
Conduct right (18) ______
Respect (19) ______
Convey (20) ______ of the original
Do (21) ______
Be aware of (22) ______ [br]
Doing business in another country can be extremely tricky. Here we just want to remind you of some issues to consider when you conduct business abroad.
The first issue is the importance of packaging. Numerous problems result from the failure to adapt packaging for other countries. Sometimes, the color of packaging may mean quite a lot. For instance, white symbolizes death in Japan and much of Asia; green represents danger or disease hi Malaysia. Obviously, using the wrong color hi these countries might produce negative reactions.
Language barrier is the second problem. Some product names travel poorly. For instance, the gasoline company Esso found out that the name means "stalled car" in Japan. However, some company names have traveled well. Kodak may be the most famous example. The name was pronounceable everywhere and had no specific meaning anywhere.
Next come the problems with promotions. In its US promotion, one company had effectively used this sentence: "You can use no finer napkin at your dinner table." The US company decided to use the same commercials in England. To the British, however, the word napkin or nappy actually means "diaper". The ad could hardly be expected to boost sales of dinner napkins in England.
Local customs may also pose a problem. Social norms vary greatly from country to country, so local input is vital. For example, one firm promoted eyeglasses in Thailand with commercials featuring animals wearing glasses. However, in Thailand these animals are considered a low form of life; humans would never wear anything worn by an animal.
Problems may also result from translation. The best translations of an advertising message convey the concept of the original but do not precisely duplicate the original. Pepsi Co. learned this lesson when it reportedly discovered that its slogan "Come alive with Pepsi" was translated into German as "Come alive out of the grave with Pepsi".
Therefore, there is always the need for research. Proper market research may reduce or eliminate most international business blunders. Good research may even uncover potential translation problems.
Doing business in other cultures can be risky if you’re unprepared. However, awareness of differences, and concern for host-country feelings can reduce problems and save money.
选项
答案
LOCAL CUSTOMS
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4077342.html
相关试题推荐
Lookatthenotesaboutonemonth’seventsinacity’sbusinesscommunity.Some
Lookatthenotesaboutonemonth’seventsinacity’sbusinesscommunity.Some
Lookatthenotesaboutonemonth’seventsinacity’sbusinesscommunity.Some
Lookatthenotesaboutonemonth’seventsinacity’sbusinesscommunity.Some
Lookatthenotesaboutonemonth’seventsinacity’sbusinesscommunity.Some
•Lookatthenotesabouthowtoavoidblundersindoingbusinessoverseas.•
•Lookatthenotesabouthowtoavoidblundersindoingbusinessoverseas.•
•Lookatthenotesabouthowtoavoidblundersindoingbusinessoverseas.•
•Lookatthenotesabouthowtoavoidblundersindoingbusinessoverseas.•
Youwillhearalectureonbusinessmanagement.Foreachquestion(23-30),mark
随机试题
体现我国德育性质和发展方向的原则是__________原则;教学的教育性原则是西
砂浆中加石灰膏的作用是提高其()。A.黏结性 B.强度 C.保水性 D
( )不属于测试人员编写的文档。A.缺陷报告 B.测试环境配置文档 C.缺
已婚妇女,生有1男孩已经10岁,计划不再生育,要求医生采用安全且永久性的避孕措施
金葡菌肠炎()。A.便色黄或暗绿,有腥臭味 B.便次较多,发育不受影响
以画驴见长的画家是( )。A.黄永玉 B.黄胄 C.关山月 D.李可染
乳岩的致病因素,属A.外感六淫邪毒 B.外来伤害 C.情志内伤 D.饮食不
根据《建筑法》,申请领取施工许可证应当具备的条件包括( )。 A、建筑工程按
1999年成立的四家资产管理公司,分别收购、管理和处置四家国有商业银行和(
根据世界银行咨询服务合同标准文本,复杂的咨询服务采购-般采用()。A.总价计价
最新回复
(
0
)