首页
登录
职称英语
Read the article below about changes that a hotel chain is making. For each
Read the article below about changes that a hotel chain is making. For each
游客
2025-05-11
31
管理
问题
Read the article below about changes that a hotel chain is making.
For each question (23-28)on the opposite page, choose the correct answer.
Mark one letter (A, B or C)on your Answer Sheet.
Henderson looks ahead
Henderson owns and operates 150 hotels in major cities of the Asia-Pacific region. In some locations, tourism has long been an additional source of guests, through the company’s close links with foreign travel providers. However, the company mainly targets the corporate sector, that is, business people whose expenses are met by their employers. Henderson’s experiment of signing business agreements with North American companies within its own sector - by which each side recommends the other’s hotels to its guests - is also proving successful, and looks likely to continue.
Henderson hotels are reasonably profitable, and like most of its rivals, the company is able to pass on rising overheads to its customers. While guests are becoming more demanding, Henderson hotels are of a high enough standard for the great majority to be
satisfied. There is increasing competition, however, from unexpected sources, such as airlines. This has led the Board to carry out a review of its marketing strategies, in an effort to locate new competitive strengths.
The company has a system of negotiating room discounts with its largest corporate customers. Henderson intends to change this, as it has the disadvantage of providing savings for those customers rather than for the guests themselves. In addition, as several major organisations have discontinued central booking of hotels, Henderson now has to build relations with a larger number of customers, who each provide fewer guests for its hotels. Although this takes time, the total number means that the effort is worth making.
In order to maintain its market share, Henderson has followed the path taken by other global hotel companies in certain respects. Rooms
and restaurant menus are duplicated company-wide, so guests can be absolutely sure of what to expect, wherever they find themselves. Unlike some chains, though, Henderson gives its hotel managers complete responsibility in particular areas, such as staff training.
The company has already made some decisions as a result of the strategy review. A computer database will be created, to include guests’ preferences, for instance for smoking or non-smoking rooms. As facilities are already of a high standard, changing these is not seen as urgent. On the other hand, staff recruitment processes are currently under careful review to make sure that only very good applicants are accepted, despite differences in local conditions and laws.
This brief description shows how one company is trying to increase its profitability in a very competitive sector. [br] This article was probably written for
选项
A、an in-house magazine for hotel staff.
B、a book of case studies for business students.
C、a brochure for Henderson’s corporate customers.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4072028.html
相关试题推荐
•Readthearticlebelowaboutcustomerservices.•Foreachquestion23-
•Readthearticlebelowaboutcustomerservices.•Foreachquestion23-
•Readthearticlebelowaboutcustomerservices.•Foreachquestion23-
Questions23-28•Lookatthearticlebelowaboutpsychologyinbusinessa
Questions23-28•Lookatthearticlebelowaboutpsychologyinbusinessa
Questions23-28•Lookatthearticlebelowaboutpsychologyinbusinessa
Questions23-28•Lookatthearticlebelowaboutpsychologyinbusinessa
Questions23-28•Lookatthearticlebelowaboutpsychologyinbusinessa
•ReadthenewspaperarticlebelowaboutJapaneseinvestment.•Forquestions23
•ReadthenewspaperarticlebelowaboutJapaneseinvestment.•Forquestions23
随机试题
WhatcanweknowaboutRezwanFerdausfromthenewsitem?[originaltext]
Comparedwithtraditionalcomputerscience,webscienceincludestheresearch__
ThefertilelandoftheNiledeltaisbeingerodedalongEgypt’sMediterrane
【B1】[br]【B11】A、processionB、standardC、processD、measurementC词义理解,从文中找答案。proc
DNA的二级结构是指()A.α-螺旋 B.β-折叠 C.超螺旋结构 D
功能失调性子宫出血,性激素治疗的护理,错误的是A.在治疗排卵性功血时,应注意询问
下列信息中,不属于评分卡关注的征信信息的是( )。A.银行信贷汇总信息 B.
患者,女,65岁。心悸、胸闷、水肿十余年,近日病情加重,全身冷汗淋漓,神志时清时
下列关于公诉案件被害人的诉讼权利的说法,不正确的是:A.对于自己受到的伤害有权向
水利工程塑性混凝土坍落度为( )mm。A.20~40 B.100~120
最新回复
(
0
)