首页
登录
职称英语
Shopping has always been something of an impulse activity, in which objects
Shopping has always been something of an impulse activity, in which objects
游客
2025-04-08
29
管理
问题
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply.
Advertisers now place " banners" , linking to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed. [br] Analyzing the current state of the online advertising in Paragraph 4, the author implies that______.
选项
A、it has to be modified over time to remain effective
B、for all its current profits, it will fade in the long run
C、banners are beginning to lose their advertising efficiency
D、Internet advertising methods will continue to decrease sales
答案
A
解析
推理判断题。第四段首句指出:current situation并不太乐观。接着提出论据加以阐述。最后在本段结论句中写道:Internet advertising必须考虑新的方法使这个行业更具活力。由此可以推知,选项A(网上做广告必须与时俱进以便保持其有效作用)。正确。
转载请注明原文地址:https://tihaiku.com/zcyy/4032312.html
相关试题推荐
Incubism,naturalobjectsare______analyticallyintogeometricalshapes.A、bro
Their______--thattheirprojectunderwaywassomethingentirelynewprovedt
Eighttimeswithinthepastmillionyears,somethingintheEarth’sclimatic
Eighttimeswithinthepastmillionyears,somethingintheEarth’sclimatic
Eighttimeswithinthepastmillionyears,somethingintheEarth’sclimatic
Ihavealwaysdislikedbeingaman.21.ThewholeideaofmanhoodinAmerica
Oldpeoplearealwayssayingthattheyoungpeoplearenot【61】theywere.Th
Oldpeoplearealwayssayingthattheyoungpeoplearenot【61】theywere.Th
Oldpeoplearealwayssayingthattheyoungpeoplearenot【61】theywere.Th
Oldpeoplearealwayssayingthattheyoungpeoplearenot【61】theywere.Th
随机试题
[img]2016m3x/ct_eyyjscz2014c_eyyjscreadc_0070_20163[/img]Therearetworeas
Fromoveraquartermileupinthesky,NewYorklookslikeparadise.TheObs
以下属于长期偿债能力分析的比率包()。 Ⅰ.已获利息倍数 Ⅱ.产权比率
患者,男,30岁。因车祸引起右胸部损伤,极度呼吸困难,发绀,并有严重的皮下气肿,
左图为给定的多面体,从任一角度观看,下面哪项可能是该多面体的视图? A.如上图
关于文中②③④处缺失的内容,填入较为准确的一组为:() A.认定完善示范引
一1,2,11,38,()A.119 B.133 C.121 D.117
天南星的药用部位是A.鳞茎 B.块茎 C.根 D.根茎 E.根及根茎
(2019年真题)关于污染型扩建项目现有工程污染源源强的确定方法()。A.
下列关于应急预案,说法错误的是( )。A.施工单位应当在应急预案公布之日起30
最新回复
(
0
)