首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "
Reebok executives do not like to hear their stylish athletic shoes called "
游客
2025-04-07
11
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called " footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
细节归纳题。根据题干关键词Nike(耐克)定位到原文尾段。尾段提到Nike公司正是由于当时错误地判断了健身鞋流行的程度而导致了老产品(running shoes)的积压而不得不打折销售——这是市场预测不准确导致的。故答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/4030776.html
相关试题推荐
Adealofattentionisbeingpaidtodaytotheso-calleddigitaldivide—th
Adealofattentionisbeingpaidtodaytotheso-calleddigitaldivide—th
Adealofattentionisbeingpaidtodaytotheso-calleddigitaldivide—th
Adealofattentionisbeingpaidtodaytotheso-calleddigitaldivide—th
Adealofattentionisbeingpaidtodaytotheso-calleddigitaldivide—th
Adealofattentionisbeingpaidtodaytotheso-calleddigitaldivide—th
Adealofattentionisbeingpaidtodaytotheso-calleddigitaldivide—th
Severalexpertshavebeencalledintoplan______forboating,tennis,refreshme
Agreatdealofattentionisbeingpaidtodaytotheso-calleddigitaldivid
Agreatdealofattentionisbeingpaidtodaytotheso-calleddigitaldivid
随机试题
Wanthappier,better-adjustedkids?Paylessattentiontothem,so【C1】______
PASSAGEFOUR[br]Whatdoesthepassagemainlyfocuson?Theexplanationofeffic
()项不是产品型业务,销售收入金额直接预测方法。A.毛利法 B.产品计划法
(2016年)依据企业所得税相关规定,房地产企业应按合理的方法分配成本,其中单独
香港海洋公园拥有全东南亚最大的海洋水族馆及主题游乐园、亚洲第一个水上游乐中心和世
如果当前的证券价格反映了历史价格信息和所有公开的价格信息,则该市场属于()。A.
治疗颤证气血亏虚证,应首选的方剂是A.人参养荣汤 B.附子理中丸 C.金匮肾
1903年出版的《教育心理学》一书,奠定了西方教育心理学发展的基础,并支撑西方教
急性重型肝炎的病理特点是 A.肝细胞点状坏死B.肝体积明显缩小 C.肝质地柔
A.脉浮、苔薄白 B.脉濡、苔白 C.新起恶寒发热 D.鼻塞或为喷嚏 E
最新回复
(
0
)