首页
登录
职称英语
Shopping has always been something of an impulse activity, in which objects
Shopping has always been something of an impulse activity, in which objects
游客
2025-04-06
6
管理
问题
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply.
Advertisers now place " banners" , linking to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed. [br] The second and third paragraphs are written in order to illustrate______.
选项
A、the policy Internet advertisers design to lure clientele and its outcome
B、the process and mixed consequences of Internet advertising and shopping
C、the biggest splash Internet advertisers have recently made in sales promotions
D、the banners Internet advertisers take advantage of to arouse customers’ interest
答案
A
解析
细节归纳题。由原文第二、三段首句中的attractive pictures,results等信息判定选项A概括了两段的中心思想:第二段谈具体方法,第三段则谈取得的成果。故答案尾为A。pay top dollar for为……付高价。
转载请注明原文地址:https://tihaiku.com/zcyy/4029564.html
相关试题推荐
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjects
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjects
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjects
Theeldestchildisthoroughly______becausetheyalwaysgivehimwhateverhewan
Shewasartfulandcouldalwaysgetroundherparentsintheend.A、playB、deceiv
It’sbecomingsomethingofajokealongtheMaine-Canadaborder.Somanybus
It’sbecomingsomethingofajokealongtheMaine-Canadaborder.Somanybus
It’sbecomingsomethingofajokealongtheMaine-Canadaborder.Somanybus
It’sbecomingsomethingofajokealongtheMaine-Canadaborder.Somanybus
Thereisprobablynosphereofhumanactivityinwhichourvaluesandlifest
随机试题
[originaltext]M:Howmucharethesepens,please?W:2for7dollarsnow.They
A.清热除烦,利尿 B.清热解毒,利尿 C.清热泻火,生津止渴,消肿排脓
()对证券账户实施统一管理。 A、中国证监会 B、中国证券登记结算有限责
共用题干 PromisingResultsFromCancerStud
关于药物流行病学研究方法中的队列研究的说法正确的是A.队列研究的研究对象是随机的
下列除哪一味药外,均具有利尿或利湿的作用 A.白花蛇舌草 B.鱼腥草 C.
基差交易就是将基差作为投资标的,在基差上涨过程中,卖出基差交易将获得收益;在基差
甲县发生一起交通事故,因肇事车辆逃逸,甲县公安局遂要求乙、丙等几个邻近县协助。一
保险合同是()和保险人的约定保险权利与义务关系的协议。A.被保险人 B
最新回复
(
0
)