首页
登录
职称英语
Depending on your age and memory, it was a week of radically new or reassuri
Depending on your age and memory, it was a week of radically new or reassuri
游客
2025-04-05
0
管理
问题
Depending on your age and memory, it was a week of radically new or reassuringly old developments in the advertising industry. To Mark Zuckerberg, the boss of Facebook, a popular social-networking website, it was the former. Standing in front of about 250 mostly middle-aged advertising executives on November 6th, he announced that Facebook was offering them a new deal. "For the last hundred years media has been pushed out to people," he said, "but now marketers are going to be a part of the conversation. " Using his firm’s new approach, he claimed, advertisers will be able to piggyback on the "social actions" of Facebook users, since "people influence people. "
Mr. Zuckerberg’s underlying idea is hardly new. But, says Randall Rothenberg, the boss of the Interactive Advertising Bureau, a trade association, the announcements this week by Facebook and its larger rival, My Space, which has a similar ad system, could amount to a big step forward in conversational marketing. If new technologies that are explicitly based on social interactions prove effective, he thinks, they might advance web advertising to its fourth phase.
From the point of view of marketers, the existing types of online ads already represent breakthroughs. In search, they can now target consumers who express interest in a particular product or service by typing a keyword; they pay only when a consumer responds, by clicking on their ads. In display, they can track and measure how their ads are viewed and whether a consumer is paying attention better than they ever could with television ads. Yet now the holy grail of observing and even participating in consumers’ conversations appears within reach.
The first step for brands to socialize with consumers is to start profile pages on social networks and then accept "friend requests" from individuals. On My Space, brands have been doing this for a while. For instance, Warner Bros, a Hollywood studio, had a My Space page for "300", its film about Spartan warriors. It signed up some 200,000 friends, who watched trailers, talked the film up before its release, and counted down toward its DVD release.
Facebook, from this week, also lets brands create their own pages. Coca-Cola, for instance, has a Sprite page and a "Sprite Sips" game that lets users play with a little animated character on their own pages. Facebook makes this a social act by automatically informing the player’s friends, via tiny "news feed" alerts, of the fun in progress. Thus, at least in theory, a Sprite "experience" can travel through an entire group, just as Messrs Lazarsfeld and Katz once described in the offline world.
In many cases, Facebook users can also treat brands’ pages like those of other friends, by adding reviews, photos or comments, say. Each of these actions might again be communicated instantly to the news feeds of their clique. Obviously this is a double-edged sword, since they can just as easily criticize a brand as praise it. Facebook even plans to monitor and use actions beyond its own site to place them in a social context. If, for instance, a Facebook user makes a purchase at Fandango, a website that sells cinema tickets, this information again shows up on the news feeds of his friends on Facebook, who might decide to come along. If he buys a book or shirt on another site, then this implicit recommendation pops up too. [br] About Facebook, which one of the following statements is TRUE?
选项
A、It has reached consensus with My Space to push forward the new advertising model.
B、It is marching into a new phase of advertising industry with its expertise.
C、It will make full use of the social actions of its users in the new advertising model.
D、It offers customized service to commercial organizations to facilitate their success.
答案
C
解析
根据文章最后一段“In many cases,Facebook users can also treat brands’pages like those of other friends,by adding reviews,photos or comments,say.Each of these actions might again be communicated instantly to the news feeds of their clique.Facebook even plans to monitor and use actions beyond its own site to place them in a social context.If,for instance,a Facebook user makes a purchase at Fandango,a website that sells cinema tickets,this information again shows up on the news feeds of his friends on Facebook,who might decide to come along.If he buys a book or shirt on another site,then this implicit recommendation pops up too.”可知:般脸谱用户把品牌页面视为其他朋友的页面。他们会评论、添加图片。每次这种对品牌的评论和增加图片都可能立即被发送到本系统内的动态新闻中。脸谱甚至打算监控并利用它的网站上没有的其他行为,将其社会化。然后又通过举例来说明。可见,在新的广告模式中它会充分利用这种社会行为。据此判断,答案是C。
转载请注明原文地址:https://tihaiku.com/zcyy/4027935.html
相关试题推荐
Shedecidedtokeepreticentabouttheunpleasantpastand______ittomemory.A、a
Booksaretomankindwhatmemoryistoindividual.Theycontainthehistory
Dependingonyourageandmemory,itwasaweekofradicallyneworreassuri
Dependingonyourageandmemory,itwasaweekofradicallyneworreassuri
Even30yearslater,hestill______thememoryofhishappyandcare-freechild
We______ourvoicedependingonthecircumstances,particularlyinrelationshipt
ThenameofFlorenceNightingalelivesinthememoryoftheworldbyvirtue
ThenameofFlorenceNightingalelivesinthememoryoftheworldbyvirtue
ThenameofFlorenceNightingalelivesinthememoryoftheworldbyvirtue
(中国矿业大学2015年试题)Oneofthemostfascinatingfieldsofpsychologyismemory
随机试题
LanguagesinAmericaTheUnitedStatesis【T1】______anEnglishspeaking
Ifthere’sasensitiveinvestigationintotheflawsofcrimefighters,theman
Thedestructionofournaturalresourcesandcontaminationofourfoodsuppl
肝糖原累积病的营养治疗中最重要的是__________。
补体系统活化替代途径激活物主要是A.结合抗原后的IgG类抗体 B.结合抗原后的
Nothingwouldinducemetovoteforhim
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。( )
天驰公司将商标“急速”用于其自产的电动车已有数年,在社会上有一定的影响,但一直未
A.败血症 B.菌血症 C.创面脓毒症 D.脓毒血症 E.真菌败血症男,
关于前期咨询成果要求的说法,错误的是()。A.符合可持续发展要求 B.必
最新回复
(
0
)