首页
登录
职称英语
You may have wondered why the supermarkets are all the same. It is not becau
You may have wondered why the supermarkets are all the same. It is not becau
游客
2025-04-03
3
管理
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time" : the length of time people spend in a store.
Traditionally retailers measure "football" , as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retailer centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1. 3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering tilings like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work. [br] Putting fruit-and-vegetable section near the entrance takes advantage of shoppers’______.
选项
A、common sense
B、shopping habits
C、shopping psychology
D、concerns with time
答案
C
解析
由“It turns out that selecting good flesh food is a way to start shopping,and itmakes people feel less guilty about reaching for the unhealthy stuff later on。”可知,商家把果蔬放在商店门口,是为了让人们在先挑到了新鲜的果蔬后觉得很兴奋,即使后来买些不太健康的东西,负罪感也会少一点,利用了消费者的购物心理。故答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/4024494.html
相关试题推荐
Motherwassoweakafterheroperationthatthedoctorswonderediftheywouldb
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
IstaredintotheblacknessandwonderedifhewasasawareofmypresenceasI_
Motherwassoweakafterheroperationthatthedoctorswonderediftheywouldb
随机试题
Itcanbeinferredfromthepassagethat______.[br]Accordingtothepassage,
Thenewgovernmentwasaccused__________________________(未实现其降低失业率的承诺).offai
[originaltext]M:Mum,Idon’tfeelwell.W:Oh,dear,what’swrong’?M:Idon’t
A. B. C. D.
依赖性药物分为几类A.五类 B.四类 C.三类 D.二类 E.六类
不属于药品不良反应监测报告范围的是A:新药监测期内国产药品的所有不良反应B:自
下列哪项不是酶催化水解的特点A.可获得原苷元B.可获得苷键构型C.可确定糖的氧环
财政支出的量入为出、收支结合原则,是指在考虑支出需要和合理组织财政收入的基础上,
某国家1974~1990年外贸状况资料统计(以美元计) 图中所显示的该国外
某患者使用某种化妆品后,在暴露日光的部位出现湿疹性皮肤炎症反应,而不接触光线的皮
最新回复
(
0
)